Liquid Refreshment

A young Michael Caine bursts on to the scene as a cheeky soldier in this delightful advert for Watney's beer.

Pete and Dud prove to be stout football fans in this Guinness commercial recalling a great sporting moment - however fleeting.

An RAF squadron are alerted to an attack. Flying toucans raid the officers mess and fly off with glasses of Guinness.

An example of the long-running Brooke Bond PG Tips advertising campaign, with talking chimpanzees dressed as humans.

One of the earliest surviving British adverts

What seems a charming stop-motion rhapsody for Bourn-vita chocolate reveals some unpleasant racial insensitivity.

Puppet pirates pray on the sleeping Navy: the crew of HMS Hopeless pay the price of night starvation in this 1930s Horlicks ad.

It's so easy to drink reviving Corona Cordials because the Corona man delivers right to your door.

Watch out for the Corona man! The sunny weather will bring him right to your doorstep where, conveniently, you can buy 4 bottles for a shilling.

Say aloha to a Technicolor cinema ad for Horlicks from the master of the Puppetoon, George Pal

An animated Western mock-opera about Horlicks? Bring it on!

A cinema advert for cocoa that apes American cartoons, from a little-known corner of British animation history.

Dan Dare, Pilot of the Future and famed 1950s comic strip star of Eagle weekly, invites young Horlicks drinkers to join the Spacemen’s Club.

A drink for all occasions, but especially to relieve the stress of those brave souls battling fires, floods and well-behaved children.

After a hard day rescuing sheep buried in the snow or drowning in floods, what better way to dry out or de-frost than with a nice hot cup of cocoa.

After a hard day facing storms at sea, what better way for trawlermen to unwind than to relax in the galley with a hot cup of cocoa?

It doesn’t matter if it is conquering Everest or climbing the stairs. Rowntree’s Cocoa is the answer.

A delightful road safety film set on the streets of Cambridge featuring an escaped horse with a respect for the Highway Code.

Amusing advertising homage to a famous Guinness poster campaign.

Stout Geordie shipwright Martin Welsh opts for stout after work in this regional TV spot.

Silky smooth commercial for the famous stout.

It’s in the swing with zip and zing; it’s an early sixties Coke ad.

If you are troubled by things, then this British Coke advert promises to make them better.

Meet Alan Beale - a lesser-spotted creature of the unnatural world of advertising in the shape of a real-life lorry driver.

A stomping version of "Things Go Better With Coke" by The Who soundtracks this pithy ad.

The Who add a stonking track to a short, sharp psychedelic Coke ad blazing with the lights of Swinging London.

Tasteful promo for the tasty black stuff.

For your eyes only: a mysterious agent fights his way to the pub.

A man walks into a bar… but there are more punches than punchlines in this snappy Guinness ad.

My goodness – what do you have to do to get a drink around here?

Men and women enjoy a beer together in this atypical 1970s ad.

A lesson in pouring technique for the bottled buyer.

My goodness! A Guinness advert emphasising its Englishness?

If your afternoon tea sessions with the vicar's wife need enlivening, take the animated advice of this cultured cup and saucer.

A familiar scene for home brew enthusiasts and their long suffering families, acted out by some familiar faces.

A bottle of Charbonnier Red brings romance by candlelight. 1970s cinema advertisement.

Peter Cook and Dudley Moore are on hilarious form in this 1970s Guinness advert, featuring Cook’s immortal creation Sir Arthur Streeb-Greebling.

A lesson from the dark side directed by Alan Parker, but be aware that the answer might not lie at the bottom of a glass.

A Guinness advert emphasising its virtues as an accompaniment to a traditional ploughman’s lunch.

A pint of Whitbread Trophy makes the actor Brian Glover wax lyrical about its Shakespearean properties.

Guinness advert equating the slow pace of its drinking and serving with that of a game of cricket.

A man tries to teach his toucan to remind his wife to stock up on Guinness, but finds the tables are swiftly turned.

High concept: a pint of the black stuff, downed in truly cinematic style.

A touch of talking toucan trouble leads to the premature pouring of stout support in this 80s Guinness ad.

A preparatory sketch for a classic TV ad, in the form of an animated storyboard.

A couple walk in the pouring rain through Clovelly, North Devon, their journey and feelings narrated in song.

After your strenuous workout at the tennis club, you need a Babycham

Glorious Ladies All Stars get a 10-0 lead against the QB's: time for an uplift with Quick Brew's quicker teabags!

Workmen clean an oversized bottle perched on a factory chimney. At lunch, two beers are delivered to them by helicopter.

A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.

A Sunday evening radio ritual for 1930s listeners young and old comes to the cinema screen for your pleasure.

Ovaltina will pick you up! With an electronic 80s synth and a catchy theme tune, Ovaltina parachutes in to save the day

Far-out guys and groovy gals drop doses of good strong coffee in this psychedelic 1968 ad for the hot black stuff.

A spurned doll turns knife-wielding femme fatale when she doesn't get her teddy bear, in this cartoon cinema ad for tea

Ah, those were the days when competitive racing and a pint of stout went hand-in-hand.

The can-can, magic tricks, greyhound racing, cricket, boxing, and bowls: this extended ad for Jubilee Stout has it all!

Party with a pre-fame Anna Karina in this early British Coke ad.