This film is part of Free

Guinness - Talking Lesson
A man tries to teach his toucan to remind his wife to stock up on Guinness, but finds the tables are swiftly turned.
Overview
In this witty reprisal of one of the most famous Guinness advertising gimmicks, Mr Lovell (Anthony Milner) is trying to teach his pet toucan to say “Don’t forget the Guinness”. After much repetition - which serves to embed the slogan into our own heads - the toucan delivers a cruel but fitting punchline when Mrs Lovell (Trisha Walsh) returns home. Whoever is the head of the household, Mr Lovell is clearly right at the bottom of the pecking order, but at least he has the consolation of a pint.
The toucan had been associated with Guinness since 1935, when poster designer John Gilroy was asked to devise a campaign that played up the drink’s health benefits. Gilroy’s illustrations and Dorothy L. Sayers’ copy (“If he can say as you can/‘Guinness is good for you’/How grand to be a Toucan/Just think what Toucan do.”) established a formula that lasted decades. Laurence Hutchins began working on the Guinness account when an art director at J. Walter Thompson. In addition to overseeing whimsical commercials like this, he also illustrated popular children’s books written by his wife Pat.
Related

What We Want Is Watney's What We Want Is Watney's
Advert 1959 1 mins
A young Michael Caine bursts on to the scene as a cheeky soldier in this delightful advert for Watney's beer.

Guinness - Plinths Guinness - Plinths
Advert 1976 1 mins
Pete and Dud prove to be stout football fans in this Guinness commercial recalling a great sporting moment - however fleeting.

PG Tips: Hairdressers PG Tips: Hairdressers
Advert 1978 1 mins
An example of the long-running Brooke Bond PG Tips advertising campaign, with talking chimpanzees dressed as humans.

Guinness - Raf Flying Toucans Guinness - Raf Flying Toucans
Advert 1955 1 mins
An RAF squadron are alerted to an attack. Flying toucans raid the officers mess and fly off with glasses of Guinness.

Fun on the Farm Fun on the Farm
Advert 1935 5 mins Silent
What seems a charming stop-motion rhapsody for Bourn-vita chocolate reveals some unpleasant racial insensitivity.

The Spirit of His Forefathers The Spirit of His Forefathers
Advert 1900 1 mins Silent
One of the earliest surviving British adverts

Afrika Bambaataa on Afrofuturism (Q&A) Afrika Bambaataa on Afrofuturism (Q&A)
Inside Film 2014 45 mins
Afrika Bambaataa and DJ, musician and filmmaker Don Letts discuss the development of Afrofuturism and its key artists.

Alexandre Desplat (Masterclass) Alexandre Desplat (Masterclass)
Inside Film 2011 33 mins
Over 30 years and 150 projects, the composer shares, with humour and passion, the intricacies of making film music.

Ian Neil (Masterclass) Ian Neil (Masterclass)
Inside Film 2012 74 mins
Neil selected soundtracks for 127 Hours, Shame, Kick Ass, Control and many more. He discusses the job and its complexities, referencing his own work.

Screenwriters' Lecture: Peter Straughan Screenwriters' Lecture: Peter Straughan
Inside Film 2012 mins
Tinker Tailor Soldier Spy's adapter reveals his quest for "the poem of the book" and the importance of simplicity: 'Drain the pond to find the fish'.

Screenwriters' Lecture with Brian Helgeland Screenwriters' Lecture with Brian Helgeland
Inside Film 2012 27 mins
L.A. Confidential's screenwriter explains why he thinks writer's block is a myth, and reveals Clint Eastwood's unique powers of persuasion.

Olivier Assayas (Masterclass) Olivier Assayas (Masterclass)
Inside Film 2010 41 mins
Irma Vep writer/director Assayas moved from film journalism to filmmaking – a fascinating journey told with disarming honesty to Jonathan Romney.