This film is part of Free
The Spirit of His Forefathers
One of the earliest surviving British adverts
Advert 1900 1 mins Silent
There’s some dram-antic stuff in this 30-second commercial from the dawn of cinema history. Dewar’s had used the idea of a laird’s ancestors being lured down from their painted portraits to share a whisky in a variety of advertising media before moving image came along. This version is the second surviving example on film, with an earlier American production of the same concept made by the International Film Company in 1897.
This British production made a late reappearance as part of a 1977 television commercial for Dewar’s under the title The Whisky of His Ancestors to promote their advertising heritage.
Advert 1959 1 mins
A young Michael Caine bursts on to the scene as a cheeky soldier in this delightful advert for Watney's beer.
Advert 1976 1 mins
Pete and Dud prove to be stout football fans in this Guinness commercial recalling a great sporting moment - however fleeting.
Advert 1978 1 mins
An example of the long-running Brooke Bond PG Tips advertising campaign, with talking chimpanzees dressed as humans.
Advert 1955 1 mins
An RAF squadron are alerted to an attack. Flying toucans raid the officers mess and fly off with glasses of Guinness.
Advert 1935 5 mins Silent
What seems a charming stop-motion rhapsody for Bourn-vita chocolate reveals some unpleasant racial insensitivity.
Advert 1937 7 mins
Puppet pirates pray on the sleeping Navy: the crew of HMS Hopeless pay the price of night starvation in this 1930s Horlicks ad.
Documentary 2021 13 mins
A poetic response to the experience of the Coronavirus pandemic, drawing on the collections of 12 UK film archives.
Promotional 2021 1 mins
The 65th BFI London Film Festival in partnership with American Express.
1955 17 mins Location: Brighton
Kids face the closure of their Brighton playground but fight back to reclaim it, with a little help from the iconic Volks Railway
Children's 1954 59 mins Location: Goudhurst
Child actor Mandy Miller shines in this children's adventure set in the traditional hop picking season in Kent.
Drama 2020 4 mins
A driver tries some small talk to connect with his Uber passenger, but ends up raising bigger issues.
Performance 1979 36 mins Location: Liverpool
Black music and culture in the community