This film is part of Free
The Spirit of His Forefathers
One of the earliest surviving British adverts
Advert 1900 1 mins Silent
There’s some dram-antic stuff in this 30-second commercial from the dawn of cinema history. Dewar’s had used the idea of a laird’s ancestors being lured down from their painted portraits to share a whisky in a variety of advertising media before moving image came along. This version is the second surviving example on film, with an earlier American production of the same concept made by the International Film Company in 1897.
This British production made a late reappearance as part of a 1977 television commercial for Dewar’s under the title The Whisky of His Ancestors to promote their advertising heritage.
Advert 1959 1 mins
A young Michael Caine bursts on to the scene as a cheeky soldier in this delightful advert for Watney's beer.
Advert 1976 1 mins
Pete and Dud prove to be stout football fans in this Guinness commercial recalling a great sporting moment - however fleeting.
Advert 1978 1 mins
An example of the long-running Brooke Bond PG Tips advertising campaign, with talking chimpanzees dressed as humans.
Advert 1955 1 mins
An RAF squadron are alerted to an attack. Flying toucans raid the officers mess and fly off with glasses of Guinness.
Advert 1935 5 mins Silent
What seems a charming stop-motion rhapsody for Bourn-vita chocolate reveals some unpleasant racial insensitivity.
Advert 1937 7 mins
Puppet pirates pray on the sleeping Navy: the crew of HMS Hopeless pay the price of night starvation in this 1930s Horlicks ad.
1926 40 mins Silent
Compelling travel feature edited from footage of the 1925-26 Worsley Algarsson Arctic expedition.
Inside Film 2021 41 mins
In this illustrated discussion, BFI programmer-at-large Geoff Andrew and Catherine Wheatley, the author of two books on Michael Haneke’s work, examine what makes him such a distinctive, important and often controversial cinematic artist.
Inside Film 2021 41 mins
Film critic Carmen Gray and film writer Ela Bittencourt discuss three films by trailblazing Czech filmmaker Věra Chytilová.
Inside Film 2021 40 mins
In this discussion, BFI programmer-at-large Geoff Andrew and Sue Harris, Professor of Film Studies at Queen Mary University of London, will focus on three titles to look at what made Malle such a rewarding filmmaker.
Inside Film 2021 38 mins
BFI National Archive curator Will Massa and film critic Beatrice Loayza explore the work of contemporary British filmmaker Joanna Hogg.
Inside Film 2021 47 mins
Writer and activist So Mayer joins filmmaker and critic Alexandra Hidalgo to discuss the work of acclaimed French director and artist Agnès Varda.