This film is part of Free
The Spirit of His Forefathers
One of the earliest surviving British adverts
There’s some dram-antic stuff in this 30-second commercial from the dawn of cinema history. Dewar’s had used the idea of a laird’s ancestors being lured down from their painted portraits to share a whisky in a variety of advertising media before moving image came along. This version is the second surviving example on film, with an earlier American production of the same concept made by the International Film Company in 1897.
This British production made a late reappearance as part of a 1977 television commercial for Dewar’s under the title The Whisky of His Ancestors to promote their advertising heritage.
Advert 1959 1 mins
A young Michael Caine bursts on to the scene as a cheeky soldier in this delightful advert for Watney's beer.
Advert 1976 1 mins
Pete and Dud prove to be stout football fans in this Guinness commercial recalling a great sporting moment - however fleeting.
Advert 1978 1 mins
An example of the long-running Brooke Bond PG Tips advertising campaign, with talking chimpanzees dressed as humans.
Advert 1955 1 mins
An RAF squadron are alerted to an attack. Flying toucans raid the officers mess and fly off with glasses of Guinness.
Advert 1935 5 mins Silent
What seems a charming stop-motion rhapsody for Bourn-vita chocolate reveals some unpleasant racial insensitivity.
Advert 1937 7 mins
Puppet pirates pray on the sleeping Navy: the crew of HMS Hopeless pay the price of night starvation in this 1930s Horlicks ad.
Charity appeal 1939 10 mins
Long thought lost, this Powell-directed promotional short for a veteran’s charity was only rediscovered in 2003.
Drama 2023 2 mins
A group of young Black boys run into a building. One of them is about to do the unimaginable.
Romance 2023 2 mins
A queercore romance - a visceral and immersive exploration of the power of the mosh pit and finding love in the most unlikely of places.
Documentary 1941 6 mins
A poignant, stirring letter from a recently deceased pilot to his mother is read by John Gielgud.
Comedy 2023 2 mins
En-route to her hen weekend, bride-to-be Faye kills the vibe with a bombshell confession.
Documentary 2023 2 mins
An insight into Daytimers, the South Asian DJ collective that are breaking new ground in Britain.