This film is part of Free


Puppet pirates pray on the sleeping Navy: the crew of HMS Hopeless pay the price of night starvation in this 1930s Horlicks ad.

Advert 1937 7 mins


Animator George Pal’s ‘puppet pirates’ rule the waves and prey on a sleeping Navy. After a close shave the weary crew of HMS Hopeless transform themselves into the good ship HMS Hopeful as the virtues of Horlicks are explained. Our revitalised heroes pursue their attackers and ‘night starvation’ – a condition invented by Horlicks - becomes a thing of the past.