This film is part of Free
South Sea Sweethearts
Say aloha to a Technicolor cinema ad for Horlicks from the master of the Puppetoon, George Pal
Overview
Aloha! When the hero’s sweetheart is kidnapped you know he’s going to rescue her - but does it usually take six weeks sitting around drinking Horlicks first? The master of the ‘Puppetoon’ George Pal made five cinema ads for Horlicks in the late 1930s. Advertising agency J Walter Thompson were the British link with Pal’s Dutch studio, with the scripts developed by JWT agency employee Alexander Mackendrick, the future Ealing and Hollywood director.
The Puppetoon animation technique relied on the production of a series of different puppets, heads, faces and limbs for each character in different stages of motion or expression. These could be swapped between filming, frame by frame. It brought the squash and stretch qualities of the cartoons to the physicality of puppets (hence the name Puppetoon). Pal successfully took his formula to the US in the 1940s, before moving into special effects features like War of the Worlds (1953).
Related
Short Tribute From Blues To You Short Tribute From Blues To You
Amateur film 1989 2 mins Silent Location: Chorlton-cum-Hardy
Model music men - an unusual appreciation of some legendary figures of rock.
Dinosaurs and Things Dinosaurs and Things
Amateur film 1981 13 mins Silent
Those “things” being spiders, serpents, pre-historic monsters and God. Stop-motion clay animation inspired by the work of Ray Harryhausen.
Damaged Goods Damaged Goods
Animation & Artists Moving Image 2008 9 mins
A tragic story is played out by porcelain figurines residing in a bric-a-brac shop.
Ersatz Ersatz
Animation & Artists Moving Image 1978 14 mins Silent
An affectionate stop-motion tribute to Hollywood and cinema going, by an animator at Cosgrove-Hall Productions
Superted Superted
Animation & Artists Moving Image 1975 9 mins
Don’t tell the Spotty man but Superted has a new friend. A stop motion predecessor of the superhero teddy idea
Animated Putty Animated Putty
Animation & Artists Moving Image 1911 4 mins Silent
Long, long before Wallace met Gromit filmmakers performed malleable magic to bring clay to life
New Perspectives: La Haine New Perspectives: La Haine
Short documentary 2025 4 mins
Charlie Hammersley, a student from Northumbria University, explains how Mathieu Kassovitz's 1995 film holds up a mirror to society.
Dreamers Q&A Dreamers Q&A
Inside Film 2025 30 mins
The film-makers behind a haunting tale of love and community within a UK immigration detention centre visited the BFI Southbank to discuss their film.
Paul Thomas Anderson and Leonardo DiCaprio in Conversation Paul Thomas Anderson and Leonardo DiCaprio in Conversation
Inside Film 2025 50 mins
Paul Thomas Anderson and Leonardo DiCaprio in Conversation at BFI Southbank, discussing the making of One Battle After Another.
Laura Mulvey in Conversation Laura Mulvey in Conversation
Inside Film 2025 76 mins
Laura Mulvey in conversation, following her BFI Fellowship Award.
George Clooney in Conversation George Clooney in Conversation
Inside Film 2025 74 mins
George Clooney visited BFI Southbank to look back on his life and career.
Chloé Zhao Screen Talk | BFI London Film Festival 2025 Chloé Zhao Screen Talk | BFI London Film Festival 2025
Inside Film 2025 65 mins
The Oscar®- winning director of Nomadland discusses her unique approach to filmmaking and the inspiration behind the adaptation of Hamnet.