Guinness - Cycle Race (Version 1)

Ah, those were the days when competitive racing and a pint of stout went hand-in-hand.

A compelling television advert that puts the viewer in the position of an elite cyclist, rewarding themselves for a good race with a refreshing Guinness. The message is simple and soothing – “You’ve earned that Guinness” – but the style of this advert is fast and tense, particularly the cyclist’s-eye-view as the bike pushes through the crowd.