This film is part of Free
Domestic Help
A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.
Advert 1952 2 mins
Overview
A housewife taking in typing to top up her husband's modest wages? It absolutely won't do in the 1950s world of this advert - but a cup of Horlicks helps Mr Parks have a restful night's sleep, in order to rise through the ranks at his job and ensure that traditional gender roles are maintained at home.
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