This film is part of Free

Eldorado Ice Cream Ad; Beautiful Women
An ice cream a day keeps the wrinkles away…
Overview
In an advertising campaign which would never fly today, this cinema commercial promises that a daily helping of Eldorado ice cream is the first step to “radiant health and glamorous beauty”. It’s even hinted that famous females throughout history have employed similar “womanly blandishments” in their pursuit of power.
Related

Dolly Put the Kettle On Dolly Put the Kettle On
Advert 1947 2 mins
A spurned doll turns knife-wielding femme fatale when she doesn't get her teddy bear, in this cartoon cinema ad for tea

Domestic Help Domestic Help
Advert 1952 2 mins
A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.

Crowning Glory Crowning Glory
Advert 1936 14 mins
Limp-haired lover Betty rekindles romance with dashing Dick by swapping to Amami Shampoo and Wave Set in this 1930s advertising film.

Ask My Mum Ask My Mum
Advert 1940 3 mins
Snow White wouldn’t look like Snow White without her special washing powder.

The Clue of the Gleaming Hair (Eve Shampoo Advert) The Clue of the Gleaming Hair (Eve Shampoo Advert)
Advert 1937 6 mins Silent
Luscious hair solves a mysterious disappearance.

Fairy Liquid - Nanette Newman Fairy Liquid - Nanette Newman
Advert 1980 1 mins
Stepford wife Nanette Newman becomes the face of mild green Fairy Liquid in this iconic advert.

New Perspectives: Tangerine New Perspectives: Tangerine
Short documentary 2025 3 mins
Harry Wallace, a student at Northumbria university, explains why Sean Baker's LA-set comedy-drama, about a transgender sex worker on the hunt for her cheating -ex, is worth your time.

Daniel Craig in Conversation with Mark Kermode Daniel Craig in Conversation with Mark Kermode
Inside Film 2025 44 mins
Daniel Craig talks to Mark Kermode about his acting career, from his early role in Love is the Devil through to the Luca Guadagnino directed Queer.

New Perspectives: Fish Tank New Perspectives: Fish Tank
Short documentary 2025 4 mins
Adam Smith of Northumbria University explains why Andrea Arnold's coming-of-age story, about a girl who uses dance to escape, is his favourite film on BFI Player.

New Perspectives: Pusher New Perspectives: Pusher
Short documentary 2025 5 mins
Noah Ball of Northumbria University explains why you should seize the chance to watch Nicolas Winding Refn's debut.

Twin Peaks star Kyle MacLachlan on working with David Lynch - Q&A Twin Peaks star Kyle MacLachlan on working with David Lynch - Q&A
Inside Film 2025 38 mins
Kyle MacLachlan talks to BFI CEO Ben Roberts about working with David Lynch on the legendary series Twin Peaks.

On Falling - Exclusive Q&A On Falling - Exclusive Q&A
Inside Film 2025 30 mins
Writer-director Laura Carreira talks to Nia Childs about her debut feature, On Falling.