This film is part of Free
Eldorado Ice Cream Ad; Beautiful Women
An ice cream a day keeps the wrinkles away…
Overview
In an advertising campaign which would never fly today, this cinema commercial promises that a daily helping of Eldorado ice cream is the first step to “radiant health and glamorous beauty”. It’s even hinted that famous females throughout history have employed similar “womanly blandishments” in their pursuit of power.
Related
Dolly Put the Kettle On Dolly Put the Kettle On
Advert 1947 2 mins
A spurned doll turns knife-wielding femme fatale when she doesn't get her teddy bear, in this cartoon cinema ad for tea
Domestic Help Domestic Help
Advert 1952 2 mins
A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.
Crowning Glory Crowning Glory
Advert 1936 14 mins
Limp-haired lover Betty rekindles romance with dashing Dick by swapping to Amami Shampoo and Wave Set in this 1930s advertising film.
Ask My Mum Ask My Mum
Advert 1940 3 mins
Snow White wouldn’t look like Snow White without her special washing powder.
The Clue of the Gleaming Hair (Eve Shampoo Advert) The Clue of the Gleaming Hair (Eve Shampoo Advert)
Advert 1937 6 mins Silent
Luscious hair solves a mysterious disappearance.
Fairy Liquid - Nanette Newman Fairy Liquid - Nanette Newman
Advert 1980 1 mins
Stepford wife Nanette Newman becomes the face of mild green Fairy Liquid in this iconic advert.
New Perspectives: La Haine New Perspectives: La Haine
Short documentary 2025 4 mins
Charlie Hammersley, a student from Northumbria University, explains how Mathieu Kassovitz's 1995 film holds up a mirror to society.
Dreamers Q&A Dreamers Q&A
Inside Film 2025 30 mins
The film-makers behind a haunting tale of love and community within a UK immigration detention centre visited the BFI Southbank to discuss their film.
Paul Thomas Anderson and Leonardo DiCaprio in Conversation Paul Thomas Anderson and Leonardo DiCaprio in Conversation
Inside Film 2025 50 mins
Paul Thomas Anderson and Leonardo DiCaprio in Conversation at BFI Southbank, discussing the making of One Battle After Another.
Laura Mulvey in Conversation Laura Mulvey in Conversation
Inside Film 2025 76 mins
Laura Mulvey in conversation, following her BFI Fellowship Award.
George Clooney in Conversation George Clooney in Conversation
Inside Film 2025 74 mins
George Clooney visited BFI Southbank to look back on his life and career.
Chloé Zhao Screen Talk | BFI London Film Festival 2025 Chloé Zhao Screen Talk | BFI London Film Festival 2025
Inside Film 2025 65 mins
The Oscar®- winning director of Nomadland discusses her unique approach to filmmaking and the inspiration behind the adaptation of Hamnet.