This film is part of Free

Crowning Glory

Limp-haired lover Betty rekindles romance with dashing Dick by swapping to Amami Shampoo and Wave Set in this 1930s advertising film.

Advert 1936 14 mins

Watch for free

Overview

Blonde beauty Betty isn’t making the best of herself. But by swapping to Amami Shampoo, she revitalises her hair and reignites the flames of passion in dashing beau Dick. This sprightly film - ostensibly shot by a hair-obsessed filmmaker - advises country girls to carry Amami Wave Set in their rucksacks. Meanwhile city girls who use it lend “beauty to the sombre dignity of our great cities”.

As is made clear by this film, 1930s women were encouraged to wash their hair just once a week. Other days were set aside for a wave set, while “Friday night is Amami night”. Look out for a brief early appearance by roguish Terry-Thomas as a louche ladies' man.

Director
Andrew Buchanan
Genres
Advert
Released
1936
Country
United Kingdom
Language
English

Subjects

Shampoos Hair care products Hair dressings and fixatives Film production