What Women Want?

A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.

Stepford wife Nanette Newman becomes the face of mild green Fairy Liquid in this iconic advert.

Limp-haired lover Betty rekindles romance with dashing Dick by swapping to Amami Shampoo and Wave Set in this 1930s advertising film.

Silvikrin helps the modern girl-about-town achieve "do-what-you-want-able" hair in this 1960s ad starring Pattie Boyd.

An ice cream a day keeps the wrinkles away…

Luscious hair solves a mysterious disappearance.

A spurned doll turns knife-wielding femme fatale when she doesn't get her teddy bear, in this cartoon cinema ad for tea

A humble kitchen maid dreams of war heroism in this fantastical ad for Pinkobolic disinfectant.

A mother’s work is never done - as these two young girls playing at grown-ups have realised.

Eve Edmunds of Pinewood Film Studios unwinds after a busy day with a nice cup of drinking chocolate.

A Wild West wife learns to save fuel thanks to Rinso soap powder - and her layabout husband - in this proto-feminist wartime skit.

Use Rinso and help defeat Hitler! The soap brand deploys some savvy wartime advertising.

Mrs Carlisle of Bexhill-on-Sea unwinds after a busy day with a nice cup of drinking chocolate.

A hard-working Catford clippie and her family star in this cinema ad for hot chocolate.

Mrs Ring’s complicated life, dominated by professional and domestic chores, is soothed by a nice cup of Bournvita.

Pretty in Pink 1920s style: an innovatively hand-coloured cinema advert for Twink dye.

Mrs Hawkins relaxes with a hot cup of Bourn-Vita after another busy day.

Mrs Ellen Edwards of Workington, Cumberland unwinds after a busy day with a nice cup of drinking chocolate.

Sweet ‘docu-commercial’ for Cadbury’s Bourn-vita, filmed around Bourne St Mary’s, Hampshire.

What makes a South Wales Sunshine Girl? Well, the answer may vary depending on whether you ask a chauvinist or a feminist!

Pex 'No-Run' nylons, the new innovation for 'smart girls'.

Sheerness in never ladder nylons: the proud boast of Pex's Pin Pin nylons.

Mrs Cross takes the Daz test but what will the outcome be?

There’s no arguing with a million housewives in this 1960s ad from Heinz.

Who doesn’t want bubbles, clean dishes, and hands as soft as your face?

A commercial for Fairy Liquid that promotes both a special offer and an alternative use for it.

Worried about losing your good looks on the tennis field? No need with Twink!

Eye-wateringly sexist breakfast cereal ad advising women how to stay trim and stave off that puppy fat.

"Gee, old age!" Malicious Father Time doesn't stand a chance against a cartoon cupid armed with a big box of washing powder.

Sweet ‘docu-ad’ for Cadbury’s Bourn-vita, filmed at Hogsthorpe, Lincolnshire.

“Fairy Liquid helps married hands keep that single girl look”.

The Foundation of Beauty is what lies beneath - as this parade of corsetted ladies reveal - with corsets to suit all shapes, sizes and ages

Take a tip from Googie Withers and friends and save the pounds.

Snow White wouldn’t look like Snow White without her special washing powder.

From lions to llamas, an impressive menagerie of wildlife get cameos in this jaunty Cadbury advert shot in Devon.