The Box is a major cultural and heritage attraction and archive, which opened in Plymouth’s city centre in September 2020. Its collection, formally the South West Film and Television Archive (SWFTA), is the regional film archive for the South West of England, comprising the combined programme libraries of Westward Television and Television South West (TSW). It also includes a significant number of donated film collections dating back to the early 1890s.
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Daz with the Blue Whitener
Mrs Cross takes the Daz test but what will the outcome be?
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Overview
This is a Daz commercial from the regions filmed by Television Wales and West (TWW) in a mid Devon town. The television company held the franchise for South Wales and West of England region and broadcast from 1958 to 1968. This was part of half-hour programme of adverts that they broadcast weekly. Brand X or Daz? Mrs Cross of course chooses Daz for producing whiter than white whites and as if to make a point, the church bell chimes in the background!
What you can’t see in black and white is the blue whiteness produced by the leading brand. Daz is a laundry detergent and was introduced in February 1953. It is manufactured by Proctor and Gamble and the advertising campaign featured the whiter than white series of adverts where ordinary householders stated why they would choose Daz. The adverts have helped to place the brand in the top echelons for recognisable household consumables with famous taglines that became catchphrases for the common householder.
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