The South West Film and Television Archive (SWFTA) is the regional film archive for the South West of England. Established in 1993, SWFTA's core collection comprises of the combined programme libraries of Westward Television and TSW (Television South West). The archive also cares for a significant number of donated film collections, both amateur and professional, dating back to the early 1900s.
This film is part of Free
Daz with the Blue Whitener
Mrs Cross takes the Daz test but what will the outcome be?
Advert 1967 2 mins
From the collection of:
This is a Daz commercial from the regions filmed by Television Wales and West (TWW) in a mid Devon town. The television company held the franchise for South Wales and West of England region and broadcast from 1958 to 1968. This was part of half-hour programme of adverts that they broadcast weekly. Brand X or Daz? Mrs Cross of course chooses Daz for producing whiter than white whites and as if to make a point, the church bell chimes in the background!
What you can’t see in black and white is the blue whiteness produced by the leading brand. Daz is a laundry detergent and was introduced in February 1953. It is manufactured by Proctor and Gamble and the advertising campaign featured the whiter than white series of adverts where ordinary householders stated why they would choose Daz. The adverts have helped to place the brand in the top echelons for recognisable household consumables with famous taglines that became catchphrases for the common householder.
What Women Want?
Advert 1955 0 mins
Worried about losing your good looks on the tennis field? No need with Twink!
Advert 1943 2 mins
Use Rinso and help defeat Hitler! The soap brand deploys some savvy wartime advertising.
Advert 1947 2 mins
A spurned doll turns knife-wielding femme fatale when she doesn't get her teddy bear, in this cartoon cinema ad for tea
Advert 1942 6 mins
"Gee, old age!" Malicious Father Time doesn't stand a chance against a cartoon cupid armed with a big box of washing powder.
Advert 1952 2 mins
A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.
Advert 1953 2 mins
A hard-working Catford clippie and her family star in this cinema ad for hot chocolate.
Current affairs 1977 13 mins Location: Bath
A special report looks into the preparations for the Queen’s Silver Jubilee and her subsequent tour of the South West.
Non-Fiction 1935 3 mins Silent Location: Devon
Talented women become mistresses of the skies.
News 1986 52 mins Location: Plymouth
This documentary charts the progress and challenges of disabled people living in the community.
News 1976 45 mins Location: Plymouth
The TV cameras return to Downham School to see what has changed for disabled children since 1966.
News 1963 1 mins Location: Devon
Responses to questions about dressing to please are of their day.
News 1970 2 mins Location: Devon
School pupils are quizzed about smoking.
Advert 1985 2 mins
Take a fighter jet, a Top Gun pilot with sunglasses and a brand new SAAB 900 and you have a sure-fire vehicle to launch a Hollywood career.
Promotional 2019 10 mins
A wandering warrior dreams of a new form of expression, in this promo for UNKLE’s album The Road: Part II / Lost Highway Pt. II directed by Warren Du Preez and Nick Thornton Jones.
1935 16 mins
A rare glimpse of 1930s London in colour: the Thames has never looked lovelier.
Advert 1946 1 mins Silent
Life is looking up! The war is over and the “Corona” Man can visit his “Corona” families once more, door-to-door.
Advert 1962 0 mins Location: Rhyl
Cinema advertisement for Marine Lake & Ocean Beach, Rhyl, a popular destination for crowds set on a day's fun on free rides.
Local Cinema Advertisements - Blaenau Ffestiniog and Merthyr Local Cinema Advertisements - Blaenau Ffestiniog and Merthyr
Advert 1942 7 mins Silent Location: Blaenau Ffestiniog
Who could deny these advertising claims: "Attractive hair is the ambition of every woman", and "Your family will enjoy Lincoln potatoes"?