The South West Film and Television Archive (SWFTA) is the regional film archive for the South West of England. Established in 1993, SWFTA's core collection comprises of the combined programme libraries of Westward Television and TSW (Television South West). The archive also cares for a significant number of donated film collections, both amateur and professional, dating back to the early 1900s.
This film is part of Free
Daz with the Blue Whitener
Mrs Cross takes the Daz test but what will the outcome be?
Advert 1967 2 mins
From the collection of:
Brand X or Daz? Mrs Cross of course chooses Daz for producing whiter than white whites and as if to make a point, the church bell chimes in the background! This is a commercial from the regions filmed by Television Wales and West (TWW) in a mid-Devon town. The television company held the franchise for South Wales and West of England region and broadcast from 1958 to 1968. This was part of half-hour programme of adverts that they broadcast weekly.
Powers of Persuasion
Rudge-Whitworth - Britain's Best Bicycle
Advert 1902 1 mins Silent
A gentleman cyclist learns the error of his ways in one of the earliest surviving British film advertisements.
Sam Goes Shopping
Advert 1939 6 mins
Stanley Holloway recounts the exploits of Sam Small, whose wife sends him shopping for... what was it again?
Sketchbook of Fashion (Knights Castile Advert)
Advert 1940 2 mins
The key word in the book of fashion is simplicity
Little Miss Muddlehead (Rinso Advert)
Advert 1943 2 mins
Use Rinso and help defeat Hitler! Soap brand Rinso deploys some savvy wartime advertising.
Close-ups of the Stars
Advert 1946 6 mins
A triple bill of glamour courtesy of Lux toilet soap.
Guinness - Plinths
Advert 1976 1 mins
Pete and Dud prove to be stout football fans in this Guinness commercial recalling a great sporting moment - however fleeting.
One Per Cent of Us - One in a Hundred
News 1986 52 mins Location: Plymouth
This documentary charts the progress and challenges of disabled people living in the community.
One Per Cent of Us - Children No More
News 1976 45 mins Location: Plymouth
The TV cameras return to Downham School to see what has changed for disabled children since 1966.
Clothes to Please
News 1963 1 mins Location: Devon
Responses to questions about dressing to please are of their day.
News 1970 2 mins Location: Devon
School pupils are quizzed about smoking.
News 1983 4 mins Location: Devon
It is time to belt up with the introduction of compulsory seatbelt-wearing and fines for not clicking it in.
Jeremy Thorpe and Peter Bessell 1964-1967
News 1964 15 mins Location: Devon
The 1964 election of Liberal MPs in the South West is celebrated but beneath there is another side to the high level affairs of the Liberal Party.
T.V. Talk - Lintas
Advert 1954 20 mins
Points of view from a production company at the outset of commercial television in the UK.
Lyons Ice Cream Commercial
Advert 1938 1 mins Silent
From out of the vaults comes this pre-WWII cinema advert for ice-cream
Just the Ticket!
Advert 1953 2 mins
A hard-working Catford clippie and her family star in this cinema ad for hot chocolate.
Heinz Baked Beans : Common Market
Advert 1972 1 mins
In 1972 Britain entered the European common market full of beans. What could go wrong?
Advert 1952 2 mins
A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.
Pa Puts His Foot Down
Advert 1934 16 mins Location: London
Romance blossoms over a discussion of fluid flywheels in this cinema ad for BSA cars directed by Zoltan Korda.