The South West Film and Television Archive (SWFTA) is the regional film archive for the South West of England. Established in 1993, SWFTA's core collection comprises of the combined programme libraries of Westward Television and TSW (Television South West). The archive also cares for a significant number of donated film collections, both amateur and professional, dating back to the early 1900s.
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Daz with the Blue Whitener
Mrs Cross takes the Daz test but what will the outcome be?
Advert 1967 2 mins
From the collection of:
This is a Daz commercial from the regions filmed by Television Wales and West (TWW) in a mid Devon town. The television company held the franchise for South Wales and West of England region and broadcast from 1958 to 1968. This was part of half-hour programme of adverts that they broadcast weekly. Brand X or Daz? Mrs Cross of course chooses Daz for producing whiter than white whites and as if to make a point, the church bell chimes in the background!
What you can’t see in black and white is the blue whiteness produced by the leading brand. Daz is a laundry detergent and was introduced in February 1953. It is manufactured by Proctor and Gamble and the advertising campaign featured the whiter than white series of adverts where ordinary householders stated why they would choose Daz. The adverts have helped to place the brand in the top echelons for recognisable household consumables with famous taglines that became catchphrases for the common householder.
Commercial Break: British Advertising on Screen
Rudge-Whitworth - Britain's Best Bicycle
Advert 1902 1 mins Silent
A gentleman cyclist learns the error of his ways in one of the earliest surviving British film advertisements.
Advert 1957 1 mins
After your strenuous workout at the tennis club, you need a Babycham
Going Shopping with Elizabeth Allan
Advert 1955 8 mins Silent Location: South Kensington
Everyday essentials like brandy, teabags and Tupperware are all on offer at London's most famous store.
Advert 1935 6 mins Silent Location: Alloa
Grab a choc ice and popcorn to enjoy this selection of quirky old-school cinema adverts from 1935 promoting various businesses in Alloa, from newsagents to drycleaners.
Advert 1959 0 mins Location: Brighton
This handsome Technicolor ad makes a good case for a trip to Butlin's, despite the blustery rooftop activities
Ovaltine - Train
Advert 1985 1 mins
Ovaltina will pick you up! With an electronic 80s synth and a catchy theme tune, Ovaltina parachutes in to save the day
Current affairs 1977 13 mins Location: Bath
A special report looks into the preparations for the Queen’s Silver Jubilee and her subsequent tour of the South West.
Non-Fiction 1935 3 mins Silent Location: Devon
Talented women become mistresses of the skies.
One Per Cent of Us - One in a Hundred
News 1986 52 mins Location: Plymouth
This documentary charts the progress and challenges of disabled people living in the community.
One Per Cent of Us - Children No More
News 1976 45 mins Location: Plymouth
The TV cameras return to Downham School to see what has changed for disabled children since 1966.
Clothes to Please
News 1963 1 mins Location: Devon
Responses to questions about dressing to please are of their day.
News 1970 2 mins Location: Devon
School pupils are quizzed about smoking.
Hovis: Boy on the Bike
Advert 1974 1 mins Location: Shaftesbury
A classic slice of British advertising history, though that hill's not as Northern as it looks...
Workforce of Parkgate Iron and Steel Co., Rotherham (1901)
Non-Fiction 1901 3 mins Silent Location: Rotherham
Edwardian workers react to the camera at one of Rotherham's major employers.
Workforce of Ormerod's Mill, Great Moor Street, Bolton (1900)
Non-Fiction 1900 1 mins Silent Location: Great Moor St, Bolton
Eager youngsters burst out of the gates of a Victorian cotton mill.
The Henley Regatta
Sport 1901 1 mins Silent Location: Henley-on-Thames
It's the first weekend of July 1901, and high society are on the Thames
Advert 1898 1 mins Silent Location: St Pancras
An unusual farewell in this charming early film
Non-Fiction 1900 1 mins
The magic of a real solar eclipse filmed by a famous magician