This film is part of Free

A Dream of Brave Men

A humble kitchen maid dreams of war heroism in this fantastical ad for Pinkobolic disinfectant.

Advert 1920 6 mins Silent


After a bout of vigorous cleaning, a maid falls asleep and dreams of saving lives at a WWI hospital in this early cinema ad. Flying in a crate of Pinkobolic disinfectant, she’s determined to wipe out those front-line germs. Narratives of women’s role in the war effort would step up a gear during WWII, as screen advertising became ever more sophisticated.