This film is part of Free

Just the Ticket!

A hard-working Catford clippie and her family star in this cinema ad for hot chocolate.

Advert 1953 2 mins


On the buses of South London Mrs Charlotte Wilson is a hard-working clippie, and on top of her day job she runs a tight ship in her Catford home. Cadbury’s came along to give her and her family their two minutes of fame in this cinema advert for their Bournvita drink, using her home and workplace as the backdrop.

Putting everyday people in adverts to give authenticity to a commercial message is a tactic with a long history, but even in the age of reality television it’s hard to see anyone consenting to have their actual address broadcast as part of the script today.