This film is part of Free
Little Miss Muddlehead (Rinso Advert)
Use Rinso and help defeat Hitler! The soap brand deploys some savvy wartime advertising.
Advert 1943 2 mins
Laundry soap brand Rinso was quick to jump on the 1940s fuel rationing bandwagon and remind housewives that, unlike other soaps, Rinso required very little hot water (it was customary to boil clothes at the time). This ingenious two-pronged marketing approach - bolster the war effort while increasing sales - was in keeping with the soap manufacturer's pioneering approach to advertising.
Along with print campaigns, Rinso and other soap brands started sponsoring daytime radio shows ('soap operas') in America as early as the 1920s and Britain in the 1930s, before moving into screen advertising.
What Women Want?
Advert 1952 2 mins
A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.
Advert 1936 14 mins
Limp-haired lover Betty rekindles romance with dashing Dick by swapping to Amami Shampoo and Wave Set in this 1930s advertising film.
Advert 1940 3 mins
Snow White wouldn’t look like Snow White without her special washing powder.
Advert 1937 1 mins Silent
An ice cream a day keeps the wrinkles away…
The Clue of the Gleaming Hair (Eve Shampoo Advert) The Clue of the Gleaming Hair (Eve Shampoo Advert)
Advert 1937 6 mins Silent
Luscious hair solves a mysterious disappearance.
Advert 1980 1 mins
Stepford wife Nanette Newman becomes the face of mild green Fairy Liquid in this iconic advert.
Charity appeal 2020 2 mins
Beautiful NHS fundraiser, setting Michael Rosen’s poem to powerful archive images.
Manchester's Welcome to the Imperial Yeomanry (1901) Manchester's Welcome to the Imperial Yeomanry (1901)
Non-Fiction 1901 4 mins Silent Location: Manchester
A volunteer cavalry regiment is enthusiastically welcomed home after active service in South Africa.
Non-Fiction 1901 2 mins Silent Location: Liverpool
All ashore! Passengers disembark and crew offload after a long Atlantic crossing.
Spectators Promenading in Weston Park, Sheffield (1902) Spectators Promenading in Weston Park, Sheffield (1902)
Non-Fiction 1902 3 mins Silent Location: Weston Park
A stroll in the park for civilised city-dwellers in Edwardian South Yorkshire.
Non-Fiction 1924 1 mins Silent Location: Woking
The UK's first purpose-built mosque welcomes a huge crowd of worshippers - and newsreel cameras!
Comedy 1914 9 mins Silent
A vicar is caught flirting with an improperly-dressed chorus girl in this saucy silent comedy.