This film is part of Free
Little Miss Muddlehead (Rinso Advert)
Use Rinso and help defeat Hitler! Soap brand Rinso deploys some savvy wartime advertising.
Advert 1943 2 mins
Laundry soap brand Rinso was quick to jump on the 1940s fuel rationing bandwagon and remind housewives that, unlike other soaps, Rinso required very little hot water (it was customary to boil clothes at the time). This ingenious two-pronged marketing approach - bolster the war effort while increasing sales - was in keeping with the soap manufacturer's pioneering approach to advertising.
Along with print campaigns, Rinso and other soap brands started sponsoring daytime radio shows ('soap operas') in America as early as the 1920s and Britain in the 1930s, before moving into screen advertising.
WWII at the Pictures
War 1939 9 mins
Summer 1939, and an ordinary family gets an alarming taste of war to come in this little-known Ealing Studios propaganda short.
World Premiere of "Kipps"
Documentary 1941 6 mins Location: Folkestone
Glamour comes to wartime Folkestone as the town hosts its first world film premiere.
Minister of the Interior (Vim Advert)
Advert 1943 2 mins
This Vim ad cleverly adopts the guise of a wartime public information filler.
Odeon Cinema Club
Advert 1943 1 mins
"Is everybody happy? YES!" Children were both seen and heard, loudly singing along to this jolly anthem at Odeon National Cinema Clubs across Britain
Greenford and Northolt Dig for Victory Campaign
1942 4 mins
An Ealing councillor fervently implores local cinemagoers to Dig for Victory!
Did You Ever See a Dream Talking?
Comedy 1943 6 mins
Will Hay's 'silly ass' sidekick Claude Hulbert is excellent in this ingenious wartime savings propaganda comedy short.
Brickmaking at Pycroft Brickworks
Amateur film 1974 11 mins Location: Hayling Island
You'll be up to your knees in clay when you meet the Pyecrofts in this delightful film about a family brick making business on Hayling Island -
Netley Marsh Steam Engine Rally 1976
Amateur film 1976 4 mins Silent Location: Netley Marsh
The hot summer of '76 is made even hotter by a line-up of working steam traction engines in this nostalgic film from R H Collins
Amateur film 1952 15 mins Silent Location: Eastbourne
Journey back to the 50s where the boys of Eastbourne College enjoy a jolly good time square bashing, parading, playing rugby and athletics, rowing on the River Ouse and touring.
Hove, Horsham and Horses
Amateur film 1966 7 mins Silent Location: Hove
Catch a glimpse of Hove's old town hall before the bull-dozers move in as well as leafy Horsham scenes and a local hunt at Patcham in this film from Doreen Combes
Ploughing at Fulking and views of Shipley Mill
Amateur film 1969 4 mins Silent Location: Fulking
Frank Gregory captures rural West Sussex in this charming film from 1969 - featuring Shire horses at a ploughing match and excellent views of a spinning Shipley Mill
A Family Holiday in Southend
Amateur film 1967 4 mins Silent Location: Southend Pier
Join this happy family on a jolly to Southend - visiting the mile long pier, the replica Golden Hind, a jellied eel stall and lured by posters promising medieval torture