National Screen and Sound Archive of Wales preserves and celebrates the sound and moving image heritage of Wales, making it accessible to a wide range of users for enjoyment and learning. Its film collection reflects every aspect of the nation’s social, cultural and working life across the 20th century, giving a fascinating insight into Welsh filmmaking, both amateur and professional.
This film is part of Free
What makes a South Wales Sunshine Girl? Well, the answer may vary depending on whether you ask a chauvinist or a feminist!
Advert 1959 12 mins
From the collection of:
Ten hopefuls compete to become the South Wales Sunshine Girl. It is all to play for, so long as they are willing to bare almost all for the big screen and smile along as they are used to advertise various businesses operating in the area. In return, the winner will scoop a 2-week holiday for 2 in Jersey, or a stay in Ostend. A runner up can walk away with a "luxury dressing table", "lux-a-flex blinds" or one of the 120 sea trips offered by White Funnel Pleasure Steamers.
The South Wales Sunshine Girl competition, won by Ann Roberts, was sponsored by the Palace Ballroom, Merthyr. Many such competitions were held the same year - e.g BBC Women's Dress Sense Competition (1st prize a trip to Paris), Miss Secretary 1959, South Wales Dairy Princess and, probably not the pick of the bunch, Welsh Turkey Queen! See Karl Francis' film ‘Miss Rhymney Valley' (1985) for a chauvinist v feminist wrangle about beauty contests. The song 'Sunshine Girl' is sung by the famous Cardiff (Senior) Snowflakes Choir. Formed in 1926 it performed at the first Llangollen International Musical Eisteddfod in 1947 and one of its members worked in films in the USA 1936-39 as a body-double for Shirley Temple.
What Women Want?
Advert 1952 2 mins
A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.
Advert 1936 14 mins
Limp-haired lover Betty rekindles romance with dashing Dick by swapping to Amami Shampoo and Wave Set in this 1930s advertising film.
Advert 1940 3 mins
Snow White wouldn’t look like Snow White without her special washing powder.
Advert 1937 1 mins Silent
An ice cream a day keeps the wrinkles away…
The Clue of the Gleaming Hair (Eve Shampoo Advert) The Clue of the Gleaming Hair (Eve Shampoo Advert)
Advert 1937 6 mins Silent
Luscious hair solves a mysterious disappearance.
Advert 1980 1 mins
Stepford wife Nanette Newman becomes the face of mild green Fairy Liquid in this iconic advert.
Local Cinema Advertisements - Blaenau Ffestiniog and Merthyr Local Cinema Advertisements - Blaenau Ffestiniog and Merthyr
Advert 1942 7 mins Silent Location: Blaenau Ffestiniog
Who could deny these advertising claims: "Attractive hair is the ambition of every woman", and "Your family will enjoy Lincoln potatoes"?
Non-Fiction 1918 5 mins Silent Location: Merthyr Tydfil
Julian', a battle-scarred tank, is the toast of Merthyr in June 1918. Spot 3 women without hats in the crowd that greets the monster guest.
Amateur film 1959 16 mins Silent Location: Crumlin
Owen Humberstone Prosser, an expert on railways and canals, captured the Crumlin Viaduct on film in 1959, before its demolition in 1967, a victim of the Beeching rail cuts.
Presentation of the Freedom of the Borough of Merthyr Tydfil to Arthur Lewis Horner Presentation of the Freedom of the Borough of Merthyr Tydfil to Arthur Lewis Horner
Amateur film 1959 13 mins Silent Location: Merthyr Tydfil
Arthur Lewis Horner is honoured in the most prestigious way by being granted the Freedom of the Borough of Merthyr Tydfil.
Amateur film 1976 14 mins Silent Location: Merthyr Tydfil
A visual diary recording the events of a civic year which includes the installation of the mayor, a parade and a visit from Prince Charles.
Amateur film 1950 15 mins Silent Location: Merthyr Tydfil
A collection of Installation Ceremonies introducing Merthyr Tydfil's various mayors over a period of years.
Inside Film 2021 47 mins
Writer and activist So Mayer joins filmmaker and critic Alexandra Hidalgo to discuss the work of acclaimed French director and artist Agnès Varda.
Detective drama 1944 19 mins
You too can solve the case of the stolen boy, courtesy of this film from 1944.
Public Information Filler 1946 3 mins Location: Woodford
Sorry kids – your parents might never let you out of the house again after watching this bleak 1940s road safety film
Interest film 1913 3 mins Silent
This ethnographic film offers a brief overview of the traditional culture of the Ainu, an ethnic minority in Japan.
Documentary 1905 4 mins
The performance of a masked dancer is followed by a scene from a kendo match, contrasting grace and ferocity.
Travelogue 1907 9 mins Silent
A grand tour of Japan’s major cities, offering scenic views of the streets and daily life.