The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
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Pex: Pin Pin Nylons
Sheerness in never ladder nylons: the proud boast of Pex's Pin Pin nylons.
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Overview
"Legs on ladders but no ladders on these legs". We can only imagine how the advertising team felt when they came up with the idea of posing women next to a step-ladder to promote Pex nylon stockings - probably pretty happy with their day's work. Although the concept is unlikely to trouble Mad Men's Don Draper its objectification of the female form is very much of its time. And if this strategy doesn't work there's always the attractive price: only 9/11 a packet!
The Leicester firm Pex was founded in 1914. Their main factory in the city, known as West Bridge Mills, was severely damaged by a fire in 1979. Twenty years later, in 1999, the firm went into administration. The use of the name has continued following a 2004 management buy-out with the new firm setting up at Whetstone in Leicestershire.
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