The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
This film is part of Free
Pex: Pin Pin Nylons
Sheerness in never ladder nylons: the proud boast of Pex's Pin Pin nylons.
Advert 1965 1 mins
From the collection of:
"Legs on ladders but no ladders on these legs". We can only imagine how the advertising team felt when they came up with the idea of posing women next to a step-ladder to promote Pex nylon stockings - probably pretty happy with their day's work. Although the concept is unlikely to trouble Mad Men's Don Draper its objectification of the female form is very much of its time. And if this strategy doesn't work there's always the attractive price: only 9/11 a packet!
The Leicester firm Pex was founded in 1914. Their main factory in the city, known as West Bridge Mills, was severely damaged by a fire in 1979. Twenty years later, in 1999, the firm went into administration. The use of the name has continued following a 2004 management buy-out with the new firm setting up at Whetstone in Leicestershire.
What Women Want?
Advert 1952 2 mins
A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.
Advert 1936 14 mins
Limp-haired lover Betty rekindles romance with dashing Dick by swapping to Amami Shampoo and Wave Set in this 1930s advertising film.
Advert 1940 3 mins
Snow White wouldn’t look like Snow White without her special washing powder.
Advert 1937 1 mins Silent
An ice cream a day keeps the wrinkles away…
The Clue of the Gleaming Hair (Eve Shampoo Advert) The Clue of the Gleaming Hair (Eve Shampoo Advert)
Advert 1937 6 mins Silent
Luscious hair solves a mysterious disappearance.
Advert 1980 1 mins
Stepford wife Nanette Newman becomes the face of mild green Fairy Liquid in this iconic advert.
Advert 1965 0 mins Location: Leicester
Pex 'No-Run' nylons, the new innovation for 'smart girls'.
News 1972 8 mins Location: Leicester
Bringing "sweet memories of Uganda" to the East Midlands.
News 1975 4 mins Location: Leicester
He arrived in Britain with £3 and went on to become one of the richest business men in the Midlands. How did Amrat Parmar do it?
Indian 11th Republic Day Celebrations at Leicester Indian 11th Republic Day Celebrations at Leicester
News 1959 1 mins Silent Location: Leicester
Samosas sit alongside sandwiches as India's Republic Day is celebrated in fine style in Leicester.
Current affairs 1978 9 mins Location: West Bromwich
The UK's immigration laws have prevented Dara Singh from seeing his family for a decade. His is one of many sad stories...
News 1976 4 mins Location: Leicester
The sari has been worn by Asian women for millennia and in 1976 it was about to become a staple of wardobes across the UK.
Drama 2020 21 mins
A young Palestinian woman crosses the Israeli border illegally to find her long-lost brother, who she hopes will be her ticket to a new life.
Charity appeal 2020 2 mins
Beautiful NHS fundraiser, setting Michael Rosen’s poem to powerful archive images.
Non-Fiction 1924 1 mins Silent Location: Woking
The UK's first purpose-built mosque welcomes a huge crowd of worshippers - and newsreel cameras!
Comedy 1914 9 mins Silent
A vicar is caught flirting with an improperly-dressed chorus girl in this saucy silent comedy.
Manchester's Welcome to the Imperial Yeomanry (1901) Manchester's Welcome to the Imperial Yeomanry (1901)
Non-Fiction 1901 4 mins Silent Location: Manchester
A volunteer cavalry regiment is enthusiastically welcomed home after active service in South Africa.
Non-Fiction 1901 2 mins Silent Location: Liverpool
All ashore! Passengers disembark and crew offload after a long Atlantic crossing.