The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
This film is part of Free
Pex: No-Run Nylons
Pex 'No-Run' nylons, the new innovation for 'smart girls'.
From the collection of:
"Smart girls don't run in no-run nylons". A short and simple television commercial promoting the ladder-free nylon stockings made by Leicester hosiery firm, Pex Ltd.
The Leicester firm Pex was founded in 1914. Their main factory in the city, known as West Bridge Mills, was severely damaged by a fire in 1979. Twenty years later, in 1999, the firm went into administration. The use of the name has continued following a 2004 management buy-out with the new firm setting up at Whetstone in Leicestershire.
What Women Want?
Advert 1952 2 mins
A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.
Advert 1936 14 mins
Limp-haired lover Betty rekindles romance with dashing Dick by swapping to Amami Shampoo and Wave Set in this 1930s advertising film.
Advert 1940 3 mins
Snow White wouldn’t look like Snow White without her special washing powder.
Advert 1937 1 mins Silent
An ice cream a day keeps the wrinkles away…
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Advert 1937 6 mins Silent
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Advert 1980 1 mins
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Advert 1965 1 mins Location: Leicester
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News 1972 8 mins Location: Leicester
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Indian 11th Republic Day Celebrations at Leicester Indian 11th Republic Day Celebrations at Leicester
News 1959 1 mins Silent Location: Leicester
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News 1975 4 mins Location: Leicester
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Current affairs 1978 9 mins Location: West Bromwich
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News 1976 4 mins Location: Leicester
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Animation & Artists Moving Image 1980 49 mins
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Documentary 1943 12 mins
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Travelogue 1935 15 mins Silent Location: Bournemouth
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