The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
This film is part of Free
Pex: No-Run Nylons
Pex 'No-Run' nylons, the new innovation for 'smart girls'.
From the collection of:
"Smart girls don't run in no-run nylons". A short and simple television commercial promoting the ladder-free nylon stockings made by Leicester hosiery firm, Pex Ltd.
The Leicester firm Pex was founded in 1914. Their main factory in the city, known as West Bridge Mills, was severely damaged by a fire in 1979. Twenty years later, in 1999, the firm went into administration. The use of the name has continued following a 2004 management buy-out with the new firm setting up at Whetstone in Leicestershire.
What Women Want?
Advert 1955 0 mins
Worried about losing your good looks on the tennis field? No need with Twink!
Advert 1943 2 mins
Use Rinso and help defeat Hitler! The soap brand deploys some savvy wartime advertising.
Advert 1947 2 mins
A spurned doll turns knife-wielding femme fatale when she doesn't get her teddy bear, in this cartoon cinema ad for tea
Advert 1942 6 mins
"Gee, old age!" Malicious Father Time doesn't stand a chance against a cartoon cupid armed with a big box of washing powder.
Advert 1952 2 mins
A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.
Advert 1967 2 mins Location: Devon
Mrs Cross takes the Daz test but what will the outcome be?
Advert 1965 1 mins Location: Leicester
Sheerness in never ladder nylons: the proud boast of Pex's Pin Pin nylons.
News 1972 8 mins Location: Leicester
Bringing "sweet memories of Uganda" to the East Midlands.
News 1975 4 mins Location: Leicester
He arrived in Britain with £3 and went on to become one of the richest business men in the Midlands. How did Amrat Parmar do it?
Indian 11th Republic Day Celebrations at Leicester Indian 11th Republic Day Celebrations at Leicester
News 1959 1 mins Silent Location: Leicester
Samosas sit alongside sandwiches as India's Republic Day is celebrated in fine style in Leicester.
Current affairs 1978 9 mins Location: West Bromwich
The UK's immigration laws have prevented Dara Singh from seeing his family for a decade. His is one of many sad stories...
News 1976 4 mins Location: Leicester
The sari has been worn by Asian women for millennia and in 1976 it was about to become a staple of wardobes across the UK.
Industry sponsored film 1960 24 mins
A new luxury express is put through its paces. This film looks over the shoulders of the select band of craftsmen, engineers and operators, whose combined skills try to ensure that a train journey is a delightful experience.
Documentary 1973 15 mins
British Transport Films record the varied daily lives of their neighbours as seen from the high roof of their building in London’s Marylebone.
Travelogue 1953 21 mins Location: York
The Stationmaster at York guides us through a typical day, from dawn to dusk.
Industry sponsored film 1957 20 mins
Illustrating the efficiency of express freight trains, and how they link manufacturers with their customers at the other end of Britain.
Documentary 1952 30 mins
Examining a day in the life of what was then the busiest railway system in the world – British Railways.
Industry sponsored film 1957 9 mins
A 1957 film examining the future for British Railways, and some of the opportunities provided by a new modernisation plan.