The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
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Pex: No-Run Nylons
Pex 'No-Run' nylons, the new innovation for 'smart girls'.
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Overview
"Smart girls don't run in no-run nylons". A short and simple television commercial promoting the ladder-free nylon stockings made by Leicester hosiery firm, Pex Ltd.
The Leicester firm Pex was founded in 1914. Their main factory in the city, known as West Bridge Mills, was severely damaged by a fire in 1979. Twenty years later, in 1999, the firm went into administration. The use of the name has continued following a 2004 management buy-out with the new firm setting up at Whetstone in Leicestershire.
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