This film is part of Free

Guinness - Kung Fool

A lesson from the dark side directed by Alan Parker, but be aware that the answer might not lie at the bottom of a glass.

Advert 1977 1 mins


The search for enlightenment rarely lies at the bottom of a glass, but stereotypes of Eastern mysticism have often seemed fair game for advertisers. Alan Parker had begun his transition from advertising into feature film by the time he directed this commercial, but while Guinness’ true strength has long been the way it has marketed its brand not every advert treads the true path.