Coca-Cola: Piccadilly

The Who add a stonking track to a short, sharp psychedelic Coke ad blazing with the lights of Swinging London.

The Who Sell Out! This cinema advert for Coca-Cola features a barnstorming version of the brand slogan "Things Go Better With Coke" by The Who. Coke have had a sign in Piccadilly Circus since 1954, making it a perfect location for this short, sharp psychedelic shock. The track was also used on a companion advert, filmed at the famous Biba boutique, to align the brand further with Swinging London chic.