This film is part of Free

Carling Black Label Bike Girl
Men and women enjoy a beer together in this atypical 1970s ad.
Overview
A young woman delivering cans of beer to various social events by bicycle – and being leered at en route - isn’t the most progressive premise. Yet this Carling Black Label ad is less guilty of the sexism still dominating British advertising in the 1970s than many other examples. Both men and women are seen enjoying beer, a drink overwhelmingly marketed at men - even today. Brewed in the UK by Bass Charrington, Carling Black Label’s success was fuelled by its availability in cans. The Black Label moniker was later dropped, but remains in use in countries including Canada and South Africa.
Related

What We Want Is Watney's What We Want Is Watney's
Advert 1959 1 mins
A young Michael Caine bursts on to the scene as a cheeky soldier in this delightful advert for Watney's beer.

Guinness - Plinths Guinness - Plinths
Advert 1976 1 mins
Pete and Dud prove to be stout football fans in this Guinness commercial recalling a great sporting moment - however fleeting.

PG Tips: Hairdressers PG Tips: Hairdressers
Advert 1978 1 mins
An example of the long-running Brooke Bond PG Tips advertising campaign, with talking chimpanzees dressed as humans.

Guinness - Raf Flying Toucans Guinness - Raf Flying Toucans
Advert 1955 1 mins
An RAF squadron are alerted to an attack. Flying toucans raid the officers mess and fly off with glasses of Guinness.

Fun on the Farm Fun on the Farm
Advert 1935 5 mins Silent
What seems a charming stop-motion rhapsody for Bourn-vita chocolate reveals some unpleasant racial insensitivity.

The Spirit of His Forefathers The Spirit of His Forefathers
Advert 1900 1 mins Silent
One of the earliest surviving British adverts

Screenwriters' Lecture: Peter Straughan Screenwriters' Lecture: Peter Straughan
Inside Film 2012 mins
Tinker Tailor Soldier Spy's adapter reveals his quest for "the poem of the book" and the importance of simplicity: 'Drain the pond to find the fish'.

Gabriel Yared on composing for film Gabriel Yared on composing for film
Inside Film 2013 11 mins
Composer of The Lives of Others, The English Patient and Betty Blue on intimacy and experimentation.

Lois Burwell on movie makeup Lois Burwell on movie makeup
Inside Film 2013 17 mins
Lincoln, Braveheart and Magnolia make-up artist Lois Burwell explains how she created some of her most iconic looks, as part of a BAFTA Masterclass.

Barry Ackroyd (Masterclass) Barry Ackroyd (Masterclass)
2013 61 mins
British cinematographer of The Hurt Locker, Captain Phillips, Hillsborough and Riff Raff reviews the art of the moving image.

Screenwriters' Lecture with Brian Helgeland Screenwriters' Lecture with Brian Helgeland
Inside Film 2012 27 mins
L.A. Confidential's screenwriter explains why he thinks writer's block is a myth, and reveals Clint Eastwood's unique powers of persuasion.

Olivier Assayas (Masterclass) Olivier Assayas (Masterclass)
Inside Film 2010 41 mins
Irma Vep writer/director Assayas moved from film journalism to filmmaking – a fascinating journey told with disarming honesty to Jonathan Romney.