This film is part of Free

Guinness - Hop Farm

My goodness! A Guinness advert emphasising its Englishness?

Advert 1974 1 mins


Can it be true? An essential English ingredient at the heart of every Guinness? In fact the Guinness Hop Farms in Bodiam East Sussex were sold off just a couple of years after this advert was made, after 100 years of service. Guinness has a long history of peculiar adverts, but the foregrounding of rural England somehow makes this one of the most unusual. Records suggest the ad was co-directed by Nicholas Roeg, in between features Don’t Look Now (1973) and The Man Who Fell to Earth (1976).