This film is part of Free
Guinness - April Fool (Animatic Version)
A preparatory sketch for a classic TV ad, in the form of an animated storyboard.
Overview
If Guinness ads were released on DVD, then this would be the bonus feature. Few projects are analysed as much pre-production as the TV commercial. Ad agencies respond to the sponsor’s brief and find production companies to realise the concept. An important stage in-between can be the animated storyboard - or animatic - which provides a cheap visualisation of the ad without the expense of actors and production crew. Or toucans.
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