This film is part of Free

Guinness - April Fool (Animatic Version)

A preparatory sketch for a classic TV ad, in the form of an animated storyboard.

Advert 1981 1 mins


If Guinness ads were released on DVD, then this would be the bonus feature. Few projects are analysed as much pre-production as the TV commercial. Ad agencies respond to the sponsor’s brief and find production companies to realise the concept. An important stage in-between can be the animated storyboard - or animatic - which provides a cheap visualisation of the ad without the expense of actors and production crew. Or toucans.