This film is part of Free

Guinness Export - The Man (Version 1)

For your eyes only: a mysterious agent fights his way to the pub.

Advert 1968 1 mins


Tired of fighting your way to the bar? This would-be Bond might have to knock down walls, kiss random women and avoid strangulation on the way to his local, but at least he can get the barman’s attention. Three identikit versions of this advert were filmed on the same set but with different groups of actors. Look elsewhere on BFI Player for versions 2 and 3 which are filmed with all black and all Asian casts. Though the brand is global, and the story seen as internationally fitting, the actors are strictly segregated across three discrete ads.