Cinema Advertising Comes of Age
The 1930s saw screen advertising find its voice. That wasn't just down to the arrival of the 'talkies', but to the increasing professionalism of ad agencies and production companies.
Through WWII and the postwar austerity years and into the 'never had it so good' 1950s - when it had to compete with the new commercial television service - cinema advertising offered a bigger bang for your advertising buck.
This propaganda advert encourages housewives to use Persil, the powder that gives “longer life to your linens”.
Washing day keeping you from a spin on your flying carpet? This quality cinema features a young apprentice genie learning a helpful solution.
“The magazine of the screen” takes an advertorial approach, mixing advertising films with entertaining news stories.
It all Depends Which Way You Look at It (Solidox Advert)It all Depends Which Way You Look at It (Solidox Advert)
Solidox toothpaste is the punchline to a series of questions concerning how things look from various angles.
Advert19452 mins Location: York
As the war comes to an end, and with an expectation that an end to food rationing would soon follow, why not indulge in a chocolate treat?
Life is looking up! The war is over and the “Corona” Man can visit his “Corona” families once more, door-to-door.
Cinemagazine19578 mins Location: Billingham
A celebration of the club that refuses to die a new ICI Synthonia Club building rises from the rubble of a World War Two bomb.
Advert19571 mins Location: Newcastle upon Tyne
Little Andy takes the speedy way to sparkling good health in a zippy 50s cartoon advertisement for Andrews Liver Salts.
Animation & Artists Moving Image19563 mins
Barclays advise West African farmers where to keep their money via a catchy song and crisp modern cartoon design.
More soap opera than true crime, but this cinema advert is almost as cunning as its onscreen detective.