This film is part of Free
Molar Mischief
Look out, germs at work! These loveable molar mischief making puppets really dig tooth decay
Advert 1946 2 mins Silent
Overview
This post-WWII toothpaste ad feels years ahead of its time, featuring a gang of wacky stop motion puppets that revel in the midst of a plaque problem. The set inside the mouth and the germ characters manage to be successfully charming and grotesque at the same time. Animator Edwin Shorter patented his puppet construction process, but failed to make a career from it.
The film is shot in British Tricolour, a three strip colour process that used a prism in a similar, but far less successful way to Technicolor. It was developed by Jack Coote, but then later bought by Dufay-Chromex and rebranded as Dufaychrome, but had disappeared by the mid-1950s.
Subjects
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