The North East Film Archive is one of a network of regional film archives established to collect, preserve and show film made in, or about the North East of England. Our collections are non-fiction, and date from the early 1900s to the present day, providing a rich record of life in the region over the 20th century. Many of our films are available to watch, free of charge, on our website.
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Andrews Liver Salts: Little Andy
Little Andy takes the speedy way to sparkling good health in a zippy 50s cartoon advertisement for Andrews Liver Salts.
Advert 1957 1 mins
From the collection of:
Slow starter Little Andy wins the race after a swig of fizzing good Andrews Liver Salts in this zesty animated cinema ad. Newcastle-based Scott and Turner registered Andrews in 1909, naming the brand after a local church in Newgate Street. Quick to pitch this popular patent medicine to people's lingering belief in a good purge for health, their catchy “inner cleanliness” slogans tapped into the 20th century obsession with youth and hygiene.
Along with print campaigns, Andrews Liver Salts sponsored radio shows and moved into screen advertising during the boom-time 50s to capitalise on their worldwide market. The brand used a variety of marketing techniques including celebrity endorsement – the 1953 Footballer of the Year Stanley Matthews promoted Andrews on film – and animation. This Little Andy commercial adopts the bold graphics, flattened character designs, compressed space and bright colours pioneered by the Oscar-winning UPA (United Productions of America) studio, whose strikingly modern cartoons caught the public's imagination in the 1950s and were hugely influential in the animation world.
Cinema Advertising Comes of Age
Advert 1941 5 mins
An amazingly complex cinema ad, disguised as a trailer for a film that never existed
Advert 1942 5 mins
Super soft-sell Persil ad, in the guise of a lush Technicolor essay on colour itself.
Advert 1935 4 mins
Pratfalls galore in rib-tickling commercial for Bush radios.
Advert 1940 3 mins Silent
This propaganda advert encourages housewives to use Persil, the powder that gives “longer life to your linens”.
Musical 1937 23 mins
A Co-op window dresser dreams of his mannequins coming to life in this musical fashion fantasy.
Advert 1935 4 mins Silent
“There is nothing you can beat about the Bush”: the wireless wows in this stylish ad for Bush Radio.
Newcastle upon Tyne
Promotional 1970 16 mins Location: Newcastle upon Tyne
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Promotional 1964 11 mins Location: Newcastle upon Tyne
Is comedian Clive Dunn the Don Draper of the British advertising world? Watch this imaginative Tyne Tees TV marketing film and decide.
Non-Fiction 1898 1 mins Location: Newcastle upon Tyne
All the fun of the fair in this Victorian film, made in the early years of Newcastle's famous Hoppings
Non-Fiction 1900 1 mins Location: Newcastle upon Tyne
A marching band leads the parades with the Boer War still raging
News 1970 17 mins Location: Newcastle upon Tyne
Being wheelchair users is not a barrier to these children doing slaloms or throwing javelins, gaining confidence and changing perceptions.
Amateur film 1965 5 mins Silent Location: Newcastle upon Tyne
A young boy’s generosity costs him dear when he is conned out of his mother’s cash for ice cream.
Manchester's Welcome to the Imperial Yeomanry (1901) Manchester's Welcome to the Imperial Yeomanry (1901)
Non-Fiction 1901 4 mins Silent Location: Manchester
A volunteer cavalry regiment is enthusiastically welcomed home after active service in South Africa.
Non-Fiction 1901 2 mins Silent Location: Liverpool
All ashore! Passengers disembark and crew offload after a long Atlantic crossing.
Spectators Promenading in Weston Park, Sheffield (1902) Spectators Promenading in Weston Park, Sheffield (1902)
Non-Fiction 1902 3 mins Silent Location: Weston Park
A stroll in the park for civilised city-dwellers in Edwardian South Yorkshire.
Non-Fiction 1924 1 mins Silent Location: Woking
The UK's first purpose-built mosque welcomes a huge crowd of worshippers - and newsreel cameras!
Comedy 1914 9 mins Silent
A vicar is caught flirting with an improperly-dressed chorus girl in this saucy silent comedy.
Travelogue 1953 21 mins Location: York
The Stationmaster at York guides us through a typical day, from dawn to dusk.