This film is part of Free
Every Man His Own Housewife (Persil Advert)
This propaganda advert encourages housewives to use Persil, the powder that gives “longer life to your linens”.
Advert 1940 3 mins Silent
Technicolor was a godsend for washing powder manufacturers keen to show their product to its best advantage. This cinema commercial features comedy monologuist Oliver Wakefield, famous on the variety circuit as ‘The Voice of Inexperience’, delivering his upper-class patter to sell Persil.
Cinema Advertising Comes of Age
Advert 1946 5 mins Silent
Pun-filled cartoon cinema ad for radios
Advert 1941 5 mins
An amazingly complex cinema ad, disguised as a trailer for a film that never existed
Advert 1942 5 mins
Super soft-sell Persil ad, in the guise of a lush Technicolor essay on colour itself.
Advert 1935 4 mins
Pratfalls galore in rib-tickling commercial for Bush radios.
Musical 1937 23 mins
A Co-op window dresser dreams of his mannequins coming to life in this musical fashion fantasy.
Advert 1935 4 mins Silent
“There is nothing you can beat about the Bush”: the wireless wows in this stylish ad for Bush Radio.
Travelogue 1907 9 mins Silent
A grand tour of Japan’s major cities, offering scenic views of the streets and daily life.
Interest film 1913 3 mins Silent
This ethnographic film offers a brief overview of the traditional culture of the Ainu, an ethnic minority in Japan.
Documentary 1905 4 mins
The performance of a masked dancer is followed by a scene from a kendo match, contrasting grace and ferocity.
Non-Fiction 1904 2 mins Silent
In a school gymnastic festival, boys and girls demonstrate their physical rigour through exercise and dance.
Interest film 1909 5 mins Silent
A vibrant festival with parades of fishermen and geisha celebrates the 50th anniversary of the opening of Yokohama Port.
1912 5 mins Silent
Pathécolor’s mechanical stencil colouring is put to good use illustrating a festival at an ancient shrine.