This film is part of Free

Every Man His Own Housewife (Persil Advert)

This propaganda advert encourages housewives to use Persil, the powder that gives “longer life to your linens”.

Advert 1940 3 mins Silent


Technicolor was a godsend for washing powder manufacturers keen to show their product to its best advantage. This cinema commercial features comedy monologuist Oliver Wakefield, famous on the variety circuit as ‘The Voice of Inexperience’, delivering his upper-class patter to sell Persil.