This film is part of Free
Every Man His Own Housewife (Persil Advert)
This propaganda advert encourages housewives to use Persil, the powder that gives “longer life to your linens”.
Advert 1940 3 mins Silent
Technicolor was a godsend for washing powder manufacturers keen to show their product to its best advantage. This cinema commercial features comedy monologuist Oliver Wakefield, famous on the variety circuit as ‘The Voice of Inexperience’, delivering his upper-class patter to sell Persil.
Cinema Advertising Comes of Age
Advert 1946 5 mins Silent
Pun-filled cartoon cinema ad for radios
Advert 1941 5 mins
An amazingly complex cinema ad, disguised as a trailer for a film that never existed
Advert 1942 5 mins
Super soft-sell Persil ad, in the guise of a lush Technicolor essay on colour itself.
Advert 1935 4 mins
Pratfalls galore in rib-tickling commercial for Bush radios.
Musical 1937 23 mins
A Co-op window dresser dreams of his mannequins coming to life in this musical fashion fantasy.
Advert 1935 4 mins Silent
“There is nothing you can beat about the Bush”: the wireless wows in this stylish ad for Bush Radio.
Drama 2020 21 mins
A young Palestinian woman crosses the Israeli border illegally to find her long-lost brother, who she hopes will be her ticket to a new life.
Charity appeal 2020 2 mins
Beautiful NHS fundraiser, setting Michael Rosen’s poem to powerful archive images.
Non-Fiction 1924 1 mins Silent Location: Woking
The UK's first purpose-built mosque welcomes a huge crowd of worshippers - and newsreel cameras!
Comedy 1914 9 mins Silent
A vicar is caught flirting with an improperly-dressed chorus girl in this saucy silent comedy.
Manchester's Welcome to the Imperial Yeomanry (1901) Manchester's Welcome to the Imperial Yeomanry (1901)
Non-Fiction 1901 4 mins Silent Location: Manchester
A volunteer cavalry regiment is enthusiastically welcomed home after active service in South Africa.
Non-Fiction 1901 2 mins Silent Location: Liverpool
All ashore! Passengers disembark and crew offload after a long Atlantic crossing.