This film is part of Free

Bee Wise!
Pun-filled cartoon cinema ad for radios
Overview
A pun-filled cartoon cinema advert offering a look inside the bee hive. Can you guess what it's trying to sell?
If you don't like puns - look away now. EVH Emmett's commentary in this cartoon is so laden with wordplay and comic asides that you might almost be surprised to discover it is an advert. Before the arrival of commercial television, cinema ads often took this longer entertainment form to try and blend into the theatrical programme, but few manage such a neat transition into the sales message. See when you can guess what the product is.
Related

The Warning (Gibbs S.R. Toothpaste) The Warning (Gibbs S.R. Toothpaste)
Advert 1941 5 mins
An amazingly complex cinema ad, disguised as a trailer for a film that never existed

Symphony in Colour (Persil Advert) Symphony in Colour (Persil Advert)
Advert 1942 5 mins
Super soft-sell Persil ad, in the guise of a lush Technicolor essay on colour itself.

Music Hath Charms Music Hath Charms
Advert 1935 4 mins
Pratfalls galore in rib-tickling commercial for Bush radios.

Every Man His Own Housewife (Persil Advert) Every Man His Own Housewife (Persil Advert)
Advert 1940 3 mins Silent
This propaganda advert encourages housewives to use Persil, the powder that gives “longer life to your linens”.

Let's Ask the Ladies Let's Ask the Ladies
Musical 1937 23 mins
A Co-op window dresser dreams of his mannequins coming to life in this musical fashion fantasy.

Murder in the Air Murder in the Air
Advert 1935 4 mins Silent
“There is nothing you can beat about the Bush”: the wireless wows in this stylish ad for Bush Radio.

Afrika Bambaataa on Afrofuturism (Q&A) Afrika Bambaataa on Afrofuturism (Q&A)
Inside Film 2014 45 mins
Afrika Bambaataa and DJ, musician and filmmaker Don Letts discuss the development of Afrofuturism and its key artists.

Alexandre Desplat (Masterclass) Alexandre Desplat (Masterclass)
Inside Film 2011 33 mins
Over 30 years and 150 projects, the composer shares, with humour and passion, the intricacies of making film music.

Ian Neil (Masterclass) Ian Neil (Masterclass)
Inside Film 2012 74 mins
Neil selected soundtracks for 127 Hours, Shame, Kick Ass, Control and many more. He discusses the job and its complexities, referencing his own work.

Screenwriters' Lecture: Peter Straughan Screenwriters' Lecture: Peter Straughan
Inside Film 2012 mins
Tinker Tailor Soldier Spy's adapter reveals his quest for "the poem of the book" and the importance of simplicity: 'Drain the pond to find the fish'.

Gabriel Yared on composing for film Gabriel Yared on composing for film
Inside Film 2013 11 mins
Composer of The Lives of Others, The English Patient and Betty Blue on intimacy and experimentation.

Lois Burwell on movie makeup Lois Burwell on movie makeup
Inside Film 2013 17 mins
Lincoln, Braveheart and Magnolia make-up artist Lois Burwell explains how she created some of her most iconic looks, as part of a BAFTA Masterclass.