This film is part of Free
Pun-filled cartoon cinema ad for radios
Advert 1946 5 mins Silent
A pun-filled cartoon cinema advert offering a look inside the bee hive. Can you guess what it's trying to sell?
If you don't like puns - look away now. EVH Emmett's commentary in this cartoon is so laden with wordplay and comic asides that you might almost be surprised to discover it is an advert. Before the arrival of commercial television, cinema ads often took this longer entertainment form to try and blend into the theatrical programme, but few manage such a neat transition into the sales message. See when you can guess what the product is.
Cinema Advertising Comes of Age
Advert 1941 5 mins
An amazingly complex cinema ad, disguised as a trailer for a film that never existed
Advert 1942 5 mins
Super soft-sell Persil ad, in the guise of a lush Technicolor essay on colour itself.
Advert 1935 4 mins
Pratfalls galore in rib-tickling commercial for Bush radios.
Advert 1940 3 mins Silent
This propaganda advert encourages housewives to use Persil, the powder that gives “longer life to your linens”.
Musical 1937 23 mins
A Co-op window dresser dreams of his mannequins coming to life in this musical fashion fantasy.
Advert 1935 4 mins Silent
“There is nothing you can beat about the Bush”: the wireless wows in this stylish ad for Bush Radio.
1926 40 mins Silent
Compelling travel feature edited from footage of the 1925-26 Worsley Algarsson Arctic expedition.
Inside Film 2021 41 mins
In this illustrated discussion, BFI programmer-at-large Geoff Andrew and Catherine Wheatley, the author of two books on Michael Haneke’s work, examine what makes him such a distinctive, important and often controversial cinematic artist.
Inside Film 2021 41 mins
Film critic Carmen Gray and film writer Ela Bittencourt discuss three films by trailblazing Czech filmmaker Věra Chytilová.
Inside Film 2021 40 mins
In this discussion, BFI programmer-at-large Geoff Andrew and Sue Harris, Professor of Film Studies at Queen Mary University of London, will focus on three titles to look at what made Malle such a rewarding filmmaker.
Inside Film 2021 38 mins
BFI National Archive curator Will Massa and film critic Beatrice Loayza explore the work of contemporary British filmmaker Joanna Hogg.
Inside Film 2021 47 mins
Writer and activist So Mayer joins filmmaker and critic Alexandra Hidalgo to discuss the work of acclaimed French director and artist Agnès Varda.