The North East Film Archive is one of a network of regional film archives established to collect, preserve and show film made in, or about the North East of England. Our collections are non-fiction, and date from the early 1900s to the present day, providing a rich record of life in the region over the 20th century. Many of our films are available to watch, free of charge, on our website.
This film is part of Free
The Big Country
Tuning into the biggest consumer market for television advertising in Britain with Trident TV.
Promotional 1970 16 mins
From the collection of:
Today, a new North has burst out of its old shell.' Trident TV was born out of the marriage of Tyne Tees and Yorkshire in 1970. From the Borders down to the Wash, the new company promoted the spending power of millions of consumers, corralled as viewers, to sell commercial airtime to advertisers. This epic film markets a vast new grid of urban potential, from Sheffield's Park Hill flats to cavernous hypermarkets in Washington and the new towns of Peterlee and Newton Aycliffe.
The Independent Television Authority (ITA) set up Trident to deal with the problem of fairly allocating commercial airtime from a new television transmitter at Bilsdale in North Yorkshire. It was set up for the switch over to colour and straddled the catchment areas of two Independent Television companies (ITV). Tyne Tees TV benefited by gaining financial stability. A joint rate card encouraged advertisers seeking the huge markets of Yorkshire cities to place commercials on Tyne Tees TV too.
Near Your Local Cinema
Government sponsored film 1940 5 mins
Grumpy Grandma is put in her place during wartime food demonstration
Advert 1975 21 mins Location: Southampton
Enjoy this kaleidoscope of images taken aboard the MS Vistafjord - for an exclusive holiday cruise setting sail from Southampton
Advert 1965 5 mins Location: Blaenau Ffestiniog
Trefro's Milk Bar, Ruthin, has lovable eclairs and the Taj Mahal Indian restaurants in Caernarfon and Bangor offer tables of enchantment!
Advert 1968 1 mins Location: Barwell
The Ward's sealed leather shoe: tough enough for any building site.
Ward’s Shoes: Supa Dukes Commercial – Adventure Playground Ward’s Shoes: Supa Dukes Commercial – Adventure Playground
Advert 1968 1 mins Location: Barwell
Supa-Dukes: the boy proof boys' shoe with the all action look.
Advert 1962 0 mins Location: Rhyl
Cinema advertisement for Marine Lake & Ocean Beach, Rhyl, a popular destination for crowds set on a day's fun on free rides.
Newcastle upon Tyne
Advert 1957 1 mins Location: Newcastle upon Tyne
Little Andy takes the speedy way to sparkling good health in a zippy 50s cartoon advertisement for Andrews Liver Salts.
Son of Plain - Advertising Man's Guide to Tyne Tees Television Son of Plain - Advertising Man's Guide to Tyne Tees Television
Promotional 1964 11 mins Location: Newcastle upon Tyne
Is comedian Clive Dunn the Don Draper of the British advertising world? Watch this imaginative Tyne Tees TV marketing film and decide.
Non-Fiction 1898 1 mins Location: Newcastle upon Tyne
All the fun of the fair in this Victorian film, made in the early years of Newcastle's famous Hoppings
Non-Fiction 1900 1 mins Location: Newcastle upon Tyne
A marching band leads the parades with the Boer War still raging
News 1970 17 mins Location: Newcastle upon Tyne
Being wheelchair users is not a barrier to these children doing slaloms or throwing javelins, gaining confidence and changing perceptions.
Amateur film 1965 5 mins Silent Location: Newcastle upon Tyne
A young boy’s generosity costs him dear when he is conned out of his mother’s cash for ice cream.
Industry sponsored film 1960 24 mins
A new luxury express is put through its paces. This film looks over the shoulders of the select band of craftsmen, engineers and operators, whose combined skills try to ensure that a train journey is a delightful experience.
Documentary 1973 15 mins
British Transport Films record the varied daily lives of their neighbours as seen from the high roof of their building in London’s Marylebone.
Industry sponsored film 1957 20 mins
Illustrating the efficiency of express freight trains, and how they link manufacturers with their customers at the other end of Britain.
Documentary 1952 30 mins
Examining a day in the life of what was then the busiest railway system in the world – British Railways.
Travelogue 1953 21 mins Location: York
The Stationmaster at York guides us through a typical day, from dawn to dusk.
Industry sponsored film 1957 9 mins
A 1957 film examining the future for British Railways, and some of the opportunities provided by a new modernisation plan.