The North East Film Archive is one of a network of regional film archives established to collect, preserve and show film made in, or about the North East of England. Our collections are non-fiction, and date from the early 1900s to the present day, providing a rich record of life in the region over the 20th century. Many of our films are available to watch, free of charge, on our website.
This film is part of Free
The Big Country
Tuning into the biggest consumer market for television advertising in Britain with Trident TV.
Promotional 1970 16 mins
From the collection of:
Today, a new North has burst out of its old shell.' Trident TV was born out of the marriage of Tyne Tees and Yorkshire in 1970. From the Borders down to the Wash, the new company promoted the spending power of millions of consumers, corralled as viewers, to sell commercial airtime to advertisers. This epic film markets a vast new grid of urban potential, from Sheffield's Park Hill flats to cavernous hypermarkets in Washington and the new towns of Peterlee and Newton Aycliffe.
The Independent Television Authority (ITA) set up Trident to deal with the problem of fairly allocating commercial airtime from a new television transmitter at Bilsdale in North Yorkshire. It was set up for the switch over to colour and straddled the catchment areas of two Independent Television companies (ITV). Tyne Tees TV benefited by gaining financial stability. A joint rate card encouraged advertisers seeking the huge markets of Yorkshire cities to place commercials on Tyne Tees TV too.
Garden Cities & New Towns
Promotional 1952 10 mins Silent Location: Letchworth Garden City
1903 saw the launch of "First Garden City Ltd." and the purchase of development land near Hitchin. 50 years on, in Coronation year, Letchworth was worthy of another celebration.
1956 14 mins Location: Harlow
An insider's guide to 1950s Harlow made for US audiences, with architect Frederick Gibberd interviewed from the top of the Lawn tower block.
Cinemagazine 1973 8 mins Location: Milton Keynes
"The most exciting thing going on in Europe, if not the world": welcome to Milton Keynes circa 1973.
News 1966 3 mins Location: Stevenage
Stevenage is town planning utopia, for it boasts at least 50 - yes 50! - underpasses. Like a pro, the reporter’s enthusiasm enlivens the dry subject matter. Journeying is but a joy!
Amateur film 1957 15 mins Silent Location: Welwyn Garden City
Picturesque tour of Welwyn, England's second Garden City. A rural-urban idyll of spacious residential areas and green community spaces. A marvel of town planning design!
Animation & Artists Moving Image 1948 8 mins
Charley says (no, not that one) that Britain’s new towns are great
Newcastle upon Tyne
Advert 1957 1 mins Location: Newcastle upon Tyne
Little Andy takes the speedy way to sparkling good health in a zippy 50s cartoon advertisement for Andrews Liver Salts.
Son of Plain - Advertising Man's Guide to Tyne Tees Television Son of Plain - Advertising Man's Guide to Tyne Tees Television
Promotional 1964 11 mins Location: Newcastle upon Tyne
Is comedian Clive Dunn the Don Draper of the British advertising world? Watch this imaginative Tyne Tees TV marketing film and decide.
Non-Fiction 1898 1 mins Location: Newcastle upon Tyne
All the fun of the fair in this Victorian film, made in the early years of Newcastle's famous Hoppings
Non-Fiction 1900 1 mins Location: Newcastle upon Tyne
A marching band leads the parades with the Boer War still raging
News 1970 17 mins Location: Newcastle upon Tyne
Being wheelchair users is not a barrier to these children doing slaloms or throwing javelins, gaining confidence and changing perceptions.
Never Put Off Till Tomorrow What Can be Done To-Day Never Put Off Till Tomorrow What Can be Done To-Day
Comedy 1938 6 mins Silent Location: Newcastle upon Tyne
It’s no use crying over spilt ink ... a cautionary comic office tale of calamity and dilly-dallying on Tyneside.
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