This film is part of Free
Put Una Money for There
Barclays advise West African farmers on where to keep their money via a catchy highlife song and crisp cartoon modern design
Ba-ba-ba-boom. Ba-ba-ba-boom. Prepare to have a new earworm as it might take a while to get the “The Farmers High-Life” song out of your head. The Larkins Studio were approached to create an ad encouraging West African farmers to keep their harvest money at Barclays DCO (Dominion, Colonial and Overseas). They made a wise choice in approaching Sam Akpabot, a Nigerian student at the Royal College of Music, to provide the story song which holds the film together.
The beat gives the perfect structure for the animation. The sponsors were reportedly somewhat nervous of caricaturing Africans for African audiences but the animators don’t shy away from cartooning the farmers, just as they would any other character. The backgrounds also feature some great designs. The ad was a success in West Africa – where the song became a hit – and at the advertising festival at Cannes where it won the Grand Prix. Ba-ba-ba-boom.