This film is part of Free
Thief in the Night (Persil Advert)
More soap opera than true crime, but this cinema advert is almost as cunning as its onscreen detective.
Advert 1944 2 mins
The mystery of the bogus brother burglar - a case for Sherlock Foams? Like many of the best cinema ads from this period, the puzzle for audiences was how the carefully crafted story was going to twist into a sales message. The reveal here is distinctly clever, as the clue that cracks the case highlights the USP of the product. Elementary, my dear Persil.
Cinema Advertising Comes of Age
Advert 1941 5 mins
An amazingly complex cinema ad, disguised as a trailer for a film that never existed
Advert 1942 5 mins
Super soft-sell Persil ad, in the guise of a lush Technicolor essay on colour itself.
Advert 1935 4 mins
Pratfalls galore in rib-tickling commercial for Bush radios.
Advert 1940 3 mins Silent
This propaganda advert encourages housewives to use Persil, the powder that gives “longer life to your linens”.
Musical 1937 23 mins
A Co-op window dresser dreams of his mannequins coming to life in this musical fashion fantasy.
Advert 1935 4 mins Silent
“There is nothing you can beat about the Bush”: the wireless wows in this stylish ad for Bush Radio.
Inside Film 2021 47 mins
Writer and activist So Mayer joins filmmaker and critic Alexandra Hidalgo to discuss the work of acclaimed French director and artist Agnès Varda.
Detective drama 1944 19 mins
You too can solve the case of the stolen boy, courtesy of this film from 1944.
Public Information Filler 1946 3 mins Location: Woodford
Sorry kids – your parents might never let you out of the house again after watching this bleak 1940s road safety film
Interest film 1913 3 mins Silent
This ethnographic film offers a brief overview of the traditional culture of the Ainu, an ethnic minority in Japan.
Documentary 1905 4 mins
The performance of a masked dancer is followed by a scene from a kendo match, contrasting grace and ferocity.
Travelogue 1907 9 mins Silent
A grand tour of Japan’s major cities, offering scenic views of the streets and daily life.