This film is part of Free
Signs of the Times No.58
A curious blue lake, a wonder tablet, a river boat and a picnic essential - sounds like the beginning of a story!
Advert 1941 4 mins
At the height of WWII, focusing on a blue lake in Switzerland which is a haven for trout seems a slightly odd topic for a Home Front news magazine - but Signs of the Times specialised in very short points of interest exactly like this. Other items include a mention for Elasto, the wonder tablet for joints, a variant of which is still available today. A tall mast on a river barge has a novel way to tackle low bridges - and the narrator doesn't hold back with the puns. Finally, audiences are reminded that it's essential to get the most out of wheat during the war, so ask your baker for National Wheatmeal Bread!
Cinema Advertising Comes of Age
Advert 1943 2 mins
Use Rinso and help defeat Hitler! The soap brand deploys some savvy wartime advertising.
Advert 1940 2 mins
The key word in the book of fashion is simplicity
Cinemagazine 1957 8 mins Location: Billingham
A celebration of the club that refuses to die a new ICI Synthonia Club building rises from the rubble of a World War Two bomb.
Advert 1946 2 mins Silent
Look out, germs at work! These loveable molar mischief making puppets really dig tooth decay.
Animation & Artists Moving Image 1956 3 mins
Barclays advise West African farmers where to keep their money via a catchy song and crisp modern cartoon design.
Animation & Artists Moving Image 1955 2 mins
Charming fish paste cinema ad
Comedy 1896 1 mins Silent
A deft music hall act adapted for film, featuring the only known appearance of pioneer filmmaker Robert Paul
Advert 1985 2 mins
Take a fighter jet, a Top Gun pilot with sunglasses and a brand new SAAB 900 and you have a sure-fire vehicle to launch a Hollywood career.
Promotional 2019 10 mins
A wandering warrior dreams of a new form of expression, in this promo for UNKLE’s album The Road: Part II / Lost Highway Pt. II directed by Warren Du Preez and Nick Thornton Jones.
1935 16 mins
A rare glimpse of 1930s London in colour: the Thames has never looked lovelier.
Advert 1946 1 mins Silent
Life is looking up! The war is over and the “Corona” Man can visit his “Corona” families once more, door-to-door.
Advert 1962 0 mins Location: Rhyl
Cinema advertisement for Marine Lake & Ocean Beach, Rhyl, a popular destination for crowds set on a day's fun on free rides.