This film is part of Free
Signs of the Times No.58
A curious blue lake, a wonder tablet, a river boat and a picnic essential - sounds like the beginning of a story!
Advert 1941 4 mins
At the height of WWII, focusing on a blue lake in Switzerland which is a haven for trout seems a slightly odd topic for a Home Front news magazine - but Signs of the Times specialised in very short points of interest exactly like this. Other items include a mention for Elasto, the wonder tablet for joints, a variant of which is still available today. A tall mast on a river barge has a novel way to tackle low bridges - and the narrator doesn't hold back with the puns. Finally, audiences are reminded that it's essential to get the most out of wheat during the war, so ask your baker for National Wheatmeal Bread!
Cinema Advertising Comes of Age
Advert 1941 5 mins
An amazingly complex cinema ad, disguised as a trailer for a film that never existed
Advert 1942 5 mins
Super soft-sell Persil ad, in the guise of a lush Technicolor essay on colour itself.
Advert 1935 4 mins
Pratfalls galore in rib-tickling commercial for Bush radios.
Advert 1940 3 mins Silent
This propaganda advert encourages housewives to use Persil, the powder that gives “longer life to your linens”.
Musical 1937 23 mins
A Co-op window dresser dreams of his mannequins coming to life in this musical fashion fantasy.
Advert 1935 4 mins Silent
“There is nothing you can beat about the Bush”: the wireless wows in this stylish ad for Bush Radio.
Inside Film 2021 47 mins
Writer and activist So Mayer joins filmmaker and critic Alexandra Hidalgo to discuss the work of acclaimed French director and artist Agnès Varda.
Detective drama 1944 19 mins
You too can solve the case of the stolen boy, courtesy of this film from 1944.
Public Information Filler 1946 3 mins Location: Woodford
Sorry kids – your parents might never let you out of the house again after watching this bleak 1940s road safety film
Interest film 1913 3 mins Silent
This ethnographic film offers a brief overview of the traditional culture of the Ainu, an ethnic minority in Japan.
Documentary 1905 4 mins
The performance of a masked dancer is followed by a scene from a kendo match, contrasting grace and ferocity.
Travelogue 1907 9 mins Silent
A grand tour of Japan’s major cities, offering scenic views of the streets and daily life.