Signs of the Times No.3

“The magazine of the screen” takes an advertorial approach, mixing advertising films with entertaining news stories.

Thanks to her use of Lux soap, Googie Withers is as “fresh and lively as the flowers she is arranging”. Leslie Mitchell is also feeling energetic, having benefited from Horlicks “which brings profound refreshing sleep to flood your entire being”. The only non-advert in this cinemagazine is an item about a cycle roller race - a little-known sporting activity which presumably missed out on sufficient promotional activity to catch on with the masses.