British animation won great success as an entertainer, but it has long had a lucrative second career in sales
In cinemas and on TV, animated adverts have frequently outshone the main attraction. In the early days of the cinema, animated ads were often relative epics, with five-minute comic encounters leading to a pack-shot punchline. The arrival of commercial television in 1955 brought the animated ad down to bite-size, but if anything they packed an even harder punch. Advertisers found that animation could soften the edges of a hard sell approach, and bring cartoon brand characters to life.
Lyons Maid Lolly Gobble Choc Bomb
Animated advert for the much loved strawberry ice lolly, with chocolate and sugar balls and a chocolate bar inside!
Put Una Money for There
Animation & Artists Moving Image19563 mins
Barclays advise West African farmers where to keep their money via a catchy song and crisp modern cartoon design.
The Right Spirit
Animation & Artists Moving Image19319 mins
Don’t judge a book by its cover but do judge a political party by its garage in this Conservative cartoon from the height of the depression.
Brooke Bond D: Tea Party
If your afternoon tea sessions with the vicar's wife need enlivening, take the animated advice of this cultured cup and saucer.
Branston Pickle: Advertising Agency
15 seconds isn't long, you've got to say Crosse and you've got to say Blackwell, and you've got to say Branston Pickle!
The Boy Who Wanted to Make Pictures
Kodak pocket cameras provide the perfect substitute for a budding portrait artist in this early advert based on the drawings of Harold Bateman.
Aladdin and the Junior Genie
Washing day keeping you from a spin on your flying carpet? This quality cinema features a young apprentice genie learning a helpful solution.
Carnival in the Clothes Cupboard
A cartoon fantasy brings fabric patterns to life in a literal soap opera - yet even here the reality of Home Front life creeps in
Guinness - Raf Flying Toucans
An RAF squadron are alerted to an attack. Flying toucans raid the officers mess and fly off with glasses of Guinness.
Guinness at the Albert Hall
A conductor rearranges the members of a choir then momentarily stops to drink some Guinness before resuming his task.
Cinema Adverts for Humber, Raleigh and Rudge Bicycles
A fun selection of vintage animated adverts promoting some of Britain's leading bicycle brands.