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Animation Goes to Work

For those with an official message to get across, animation is the perfect messenger 

Animation has an almost magical ability to charm and captivate. And those same qualities also make it a strikingly effective communication tool. It grabs attention, speaks to all ages, and can distil complex messages into simple and appealing visual metaphors. For government or other august bodies, cartoon antics have often been the perfect jam to sweeten the pill of official communications, whether to explain sweeping change or impart health and safety messages. And for the inventive animator, even the most utilitarian brief is no barrier to the most outlandish of treatments. 

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Strangers Strangers

Animation & Artists Moving Image 1973 1 mins

Who needs to talk to strangers when you're the only one who can understand the garbled mewling of your best buddy cat, Charley?

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Giro - Fast and Loose Giro - Fast and Loose

Animation & Artists Moving Image 1935 9 mins Silent

Don’t listen to Slacky the Sloucher or Giro the Germ will stage a jailbreak – public health cartoon by the Health & Cleanliness Council

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Pan-tele-tron Pan-tele-tron

Animation & Artists Moving Image 1957 10 mins

Ye Gods! It’s the future of telecommunications – as seen through a cartoon modern lens from the 1950s

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John the Bull John the Bull

Advert 1930 5 mins

Bloody foreign cows coming over here and becoming our dinners

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The Dream of Arthur Sleap The Dream of Arthur Sleap

Advert 1972 1 mins

Dangerously addicted to boring old movies? This is a case for Dr BFI, as demonstrated in this 1970s animated promo

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"T" For Teacher "T" For Teacher

Animation & Artists Moving Image 1947 5 mins Silent

Do you know the golden rules of tea making? The Tea Bureau set out to put your cuppa straight in this progressively designed post-war cartoon

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Robinson Charley Robinson Charley

Animation & Artists Moving Image 1948 10 mins

No man is an island, but Charley represents his nation in this economical cartoon tale of Britain’s economics

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The Story of Time The Story of Time

Animation & Artists Moving Image 1950 10 mins

… as brought to you by Rolex, with the help of incredible model animation.

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A Modern Guide to Health A Modern Guide to Health

Animation & Artists Moving Image 1946 9 mins

Modern advice and old-fashioned values combine in this postwar animated health guide from the makers of Animal Farm

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Mummy Should Know Mummy Should Know

Animation & Artists Moving Image 1973 1 mins

Killjoy, or conscience of a generation? Charley cat scuppers a playdate, but earns a fishy picnic through doing the right thing

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Tufty - Shopping Tufty - Shopping

Animation & Artists Moving Image 1973 1 mins Silent

The lure of a toy shop proves almost too much for Tufty the squirrel

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Abu and the Poisoned Well Abu and the Poisoned Well

Animation & Artists Moving Image 1943 8 mins

Hitler as a snake and Mussolini as a toad feature in this British propaganda cartoon made for distribution in the Middle East

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Pretend You'll Survive Pretend You'll Survive

Animation & Artists Moving Image 1981 9 mins

Nuclear nightmares realised in cartoon form by a Yorkshire women’s collective that advocates protest over pointless preparation

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Bob in the Pound Bob in the Pound

Advert 1943 2 mins Silent

Fun-filled singalong savings ad with a dangerously catchy theme tune.

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Compost Heap Compost Heap

Government sponsored film 1942 2 mins

A talking cabbage plant will win you over in this Second World War cartoon trailer, which has a surprising charm.

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Charley's Black Magic Charley's Black Magic

Animation & Artists Moving Image 1949 9 mins

Cartoon propaganda short sweetens the pill of post-war coal prices by promising jam tomorrow

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Pattern for Progress Pattern for Progress

Animation & Artists Moving Image 1948 42 mins Location: Ebbw Vale/Glyn Ebwy

The drama and spectacle of steelmaking at Ebbw Vale.

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Local Government: A History in Pictures Local Government: A History in Pictures

Documentary 1949 11 mins Location: Norwich

An illustrated history of the thousand years of local government in Norwich

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Balance 1950 Balance 1950

Animation & Artists Moving Image 1951 8 mins Silent

Stylish – and unusual – animated short

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Christmas Is Coming Christmas Is Coming

Animation & Artists Moving Image 1951 1 mins Silent

Santa's on strike! This charming animation for the GPO advises early posting to keep Father Christmas onside.

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Summer Travelling Summer Travelling

Animation & Artists Moving Image 1945 1 mins

Delayed trains, crowded carriages, and standing room only: Blitz spirit makes a parent's nightmare commute a walk in the park

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Charley in New Town Charley in New Town

Animation & Artists Moving Image 1948 8 mins

Charley says (no, not that one) that Britain’s new towns are great

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Think of the Future Think of the Future

Animation & Artists Moving Image 1956 8 mins

A highly animated answer to the question of rising living standards.

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The Candlemaker The Candlemaker

Animation & Artists Moving Image 1957 13 mins

An animated tale with a Lutheran message that's equal parts Christmas spirit and good old-fashioned guilt

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For Better, For Worse For Better, For Worse

Animation & Artists Moving Image 1961 11 mins

Married to your television? This cartoon gives you an opportunity to re-evaluate your relationship with the gogglebox

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Cycling Proficiency Scheme: Father and Son Cycling Proficiency Scheme: Father and Son

Advert 1959 1 mins

"Dad... I want a bike!” Fun animated campaign aimed at 50s parents and their over-eager offspring.

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Stagger Working Hours: Cattle Stagger Working Hours: Cattle

Advert 1959 0 mins

Official government permission to stagger into work late. Hurrah!

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LFF Trailer 1995 LFF Trailer 1995

Animation & Artists Moving Image 1995 1 mins

Aardman turn the cinema screen into a mirror and offer this delightful portrait of the typical film festival audience

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Drink Drive Office Party Cartoon Drink Drive Office Party Cartoon

Advert 1964 1 mins

Quirky photo-montage film warning of the perils of drink driving.

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Man of No Account Man of No Account

Advert 1961 1 mins

Cartoon modernism meets modern banking in this innovative cinema ad for Barclays Bank

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Is This a Record? Is This a Record?

Animation & Artists Moving Image 1973 22 mins

Pythons join Frank Muir, Connie Booth and Willie Rushton celebrating the Guinness Book of Records.

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Solid Fuel Solid Fuel

Advert 1965 0 mins

A chorus of coal fires sing for their cut-price supper in this short animated ad for the National Coal Board.

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The Rise of Parnassus Needy The Rise of Parnassus Needy

Animation & Artists Moving Image 1966 14 mins

From rhymes to riches – Parnassus Needy finds success thanks to his Barclays bank manager

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A Mug's Game, Or, How to Squash a Lemon Head A Mug's Game, Or, How to Squash a Lemon Head

Animation & Artists Moving Image 1967 4 mins

Yo-yo, Pogo and Splat (guess which one's the lemon head?) feature in this innovative stop-motion railway safety film

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The Princess and the Wonderful Weaver The Princess and the Wonderful Weaver

Animation & Artists Moving Image 1968 12 mins

It’s the 60s – what better way to sell wool than animating a spurious fable about a mile-high naked princess?

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G.E.C. 1 G.E.C. 1

Animation & Artists Moving Image 1969 6 mins Location: Liverpool

An animated call to arms against factory closures on Merseyside, mixing Terry Gilliam-style stomping feet with agitprop angst.

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Rate Rebates 1969 Rate Rebates 1969

Animation & Artists Moving Image 1969 1 mins

Zippy public information animation on how to keep up with the Joneses - by getting a rebate on rates.

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Careful Charlie Careful Charlie

Animation & Artists Moving Image 1970 3 mins

Cartoon calamities are in store for the proper Charlie in this rail worker safety message, but there's serious advice too

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Streets Ahead Streets Ahead

Animation & Artists Moving Image 1970 20 mins Location: Exeter

Miracle urban renewal and redevelopment in Victorian Newtown, Exeter.

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Space Invader Space Invader

Public Information Filler 1982 1 mins

Kitsch public information filler inspired by the classic arcade game

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Little Johnny Head-in-Air Little Johnny Head-in-Air

Animation & Artists Moving Image 1971 7 mins

Bill Blinky, a mansize Belisha Beacon, teaches daydreamer Little Johnny head-in-air the Green Cross Code - a song with a road safety message.

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Children and Disused Refrigerators Children and Disused Refrigerators

Animation & Artists Moving Image 1971 1 mins Silent

Public information film about the dangers of old fridges which lays its 'safety first' message on with a spade

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Thud and Blunder in Knock off Time Thud and Blunder in Knock off Time

Animation & Artists Moving Image 1964 2 mins

Miners' safety training - marked by stylish animation and gallows humour.

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Matches Matches

Animation & Artists Moving Image 1973 1 mins

Home safety is child's play if you have the feline guardian angel of the 70s on hand

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Filling the Gap Filling the Gap

Animation & Artists Moving Image 1942 5 mins

No time to veg out – there's a war on. Get your vegetables out!

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In the Kitchen In the Kitchen

Animation & Artists Moving Image 1973 1 mins

If you can't stand the heat, Charley, get out of the kitchen and spread your message

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Trouble in Toytown Trouble in Toytown

Animation & Artists Moving Image 1946 14 mins Location: Poole

An immensely charming toy story in which a distracted pupil becomes an attentive teacher and explains road safety to dolls

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Willie Does His Stuff Willie Does His Stuff

Advert 1948 4 mins

White elephant Willie becomes a volunteer collector for the National Savings scheme in this Technicolor animation

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Frank Muir Falls into a Kitchen Think Frank Muir Falls into a Kitchen Think

Animation & Artists Moving Image 1974 10 mins

Would you like some Muir? Expect many similar puns in this light-hearted but fact-filled cartoon on kitchen planning

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Tim Marches Back Tim Marches Back

Animation & Artists Moving Image 1944 2 mins

A Peter Strausfeld animation, encouraging the public to use the telephone more sparingly in wartime.

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Tufty - Playing Near the Road Tufty - Playing Near the Road

Animation & Artists Moving Image 1973 1 mins Silent

Tufty and friends - a road safety classic remastered!

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Teapot Teapot

Animation & Artists Moving Image 1973 1 mins

Charley's cat-astrophic teatime hijinks leave him with a burning message to share

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Super Natural Gas Super Natural Gas

Animation & Artists Moving Image 1975 10 mins

Kenneth Williams as the voice of methane? It’s a gas! This British Gas sponsored short is the origin of cult kids TV classic Willo the Wisp

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The Referee The Referee

Animation & Artists Moving Image 1976 4 mins

Wrestling as a metaphor for race relations in this short aimed at Britain's South-Asian community

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Dusty No. 6 : Dusty Says Keep Britain Tidy Dusty No. 6 : Dusty Says Keep Britain Tidy

Animation & Artists Moving Image 1978 0 mins

Dusty the kangaroo catches a shadowy figure in the act of dumping an old mattress in this campaigning cartoon

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Dusty No. 12: Dusty Says Keep Britain Tidy Dusty No. 12: Dusty Says Keep Britain Tidy

Animation & Artists Moving Image 1978 0 mins

Dusty the kangaroo patrols a train in this campaigning cartoon - until she comes upon a litter strewn carriage...

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Dusty No. 16 : Dusty Says Keep Britain Tidy Dusty No. 16 : Dusty Says Keep Britain Tidy

Animation & Artists Moving Image 1978 0 mins

Nothing beats a relaxing picnic on the beach – but beware Dusty the kangaroo

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The History of Grease The History of Grease

Animation & Artists Moving Image 1982 6 mins

Grease is the word in this comic sponsored short for lubricant products that is literally filled with monkey business

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Falling in the Water Falling in the Water

Animation & Artists Moving Image 1973 1 mins

Kids don't always listen to their parents. But in the 70s they certainly listened to a giant ginger tabby cat...

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Cold Comfort Cold Comfort

Animation & Artists Moving Image 1944 1 mins

A dancing radio stops partying to transmit an announcement on fuel conservation in this WWII cartoon short

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The Great Gordino The Great Gordino

Animation & Artists Moving Image 1978 15 mins

Fans of Mr Benn will recognise the style of this effective and moving campaign film for Save the Children

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Willie Comes to Life Willie Comes to Life

Animation & Artists Moving Image 1948 3 mins

See how Willie the white elephant is brought to life in an animation studio for a National Savings ad

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Branches of Life Branches of Life

Animation & Artists Moving Image 2016 4 mins

A woman under sedation for a lung operation sinks inside her own unconscious. Music video for Andreya Triana commissioned for the Body of Songs project.