This film is part of Free

A Growing Business
Sweet ‘docu-commercial’ for Cadbury’s Bourn-vita, filmed around Bourne St Mary’s, Hampshire.
Overview
Mrs Ennals of Bourne St Mary’s, Hants, is one busy lady. Her day includes a shift at a watercress farm, housework, taking care of her son and then entertaining her wide circle of friends in the evening. And those evenings, and her husband’s, are always topped off by a warming, soporific cup of Cadbury’s Bourn-vita, the brand that sponsored this sweet-tasting ‘docu-commercial’.
Growing Business was one of a dozen films made, in this brisk and capable style, by the production company Anglo-Scottish for commissioner Cadbury’s. They were released to cinema supporting programmes between 1952 and 1955, under the series title Other Women’s Lives. Squarely aimed at a female demographic, they’re a highly digestible hybrid of straight commercial with sponsored documentary (or in today’s parlance, branded content). In each case, the advertiser’s money shot kicks in only in the final moments of an engaging two-minute ‘day-in-the-life’ doc.
Related

Domestic Help Domestic Help
Advert 1952 2 mins
A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.

Crowning Glory Crowning Glory
Advert 1936 14 mins
Limp-haired lover Betty rekindles romance with dashing Dick by swapping to Amami Shampoo and Wave Set in this 1930s advertising film.

Ask My Mum Ask My Mum
Advert 1940 3 mins
Snow White wouldn’t look like Snow White without her special washing powder.

Eldorado Ice Cream Ad; Beautiful Women Eldorado Ice Cream Ad; Beautiful Women
Advert 1937 1 mins Silent
An ice cream a day keeps the wrinkles away…

The Clue of the Gleaming Hair (Eve Shampoo Advert) The Clue of the Gleaming Hair (Eve Shampoo Advert)
Advert 1937 6 mins Silent
Luscious hair solves a mysterious disappearance.

Fairy Liquid - Nanette Newman Fairy Liquid - Nanette Newman
Advert 1980 1 mins
Stepford wife Nanette Newman becomes the face of mild green Fairy Liquid in this iconic advert.

Alexandre Desplat (Masterclass) Alexandre Desplat (Masterclass)
Inside Film 2011 33 mins
Over 30 years and 150 projects, the composer shares, with humour and passion, the intricacies of making film music.

Ian Neil (Masterclass) Ian Neil (Masterclass)
Inside Film 2012 74 mins
Neil selected soundtracks for 127 Hours, Shame, Kick Ass, Control and many more. He discusses the job and its complexities, referencing his own work.

Screenwriters' Lecture: Peter Straughan Screenwriters' Lecture: Peter Straughan
Inside Film 2012 mins
Tinker Tailor Soldier Spy's adapter reveals his quest for "the poem of the book" and the importance of simplicity: 'Drain the pond to find the fish'.

Gabriel Yared on composing for film Gabriel Yared on composing for film
Inside Film 2013 11 mins
Composer of The Lives of Others, The English Patient and Betty Blue on intimacy and experimentation.

Lois Burwell on movie makeup Lois Burwell on movie makeup
Inside Film 2013 17 mins
Lincoln, Braveheart and Magnolia make-up artist Lois Burwell explains how she created some of her most iconic looks, as part of a BAFTA Masterclass.

Barry Ackroyd (Masterclass) Barry Ackroyd (Masterclass)
2013 61 mins
British cinematographer of The Hurt Locker, Captain Phillips, Hillsborough and Riff Raff reviews the art of the moving image.