The Yorkshire Film Archive collects, preserves, and shows film made in, or about Yorkshire. Our collections are non-fiction, dating from the 1890s to the present day, and providing a rich and visually compelling record of all aspects of lives, cultures, landscape, industries, major events and everyday activities, many of which are available to watch, free of charge, on our website.
This film is part of Free
Rowntrees Smarties: The Smarties Place
A child’s fantasy of being in a place where Smarties are overflowing, and there are no adults around to spoil the fun.
Advert 1982 1 mins
From the collection of:
Why should the glitz of a cocktail bar or the excitement of a disco just be for adults? Children too can experience these delights, only with Smarties taking the place of alcoholic beverages, and where these are shared with your mates rather than used to help chat up members of the opposite sex. This is the Smarties Place, where “things are happening”; which had been, a decade earlier, Smartie Land, where “you know your dreams will all come true”.
This is one of a large collection of films made by Rowntree’s of York (now Nestlé), most of which are adverts for their confectionary products. This advert would have been made before the concerns over the use of additives emerged in the 1990s, with later studies linking e-numbers to hyperactivity in children and other health issues. Eventually Nestlé removed the blue coloured Smarties, which contained these in 2006. They have subsequently re-introduced blue Smarties, now coloured with a seaweed extract called spirulina, which is claimed to be full of vitamins and minerals. 17,000 Smarties are still consumed every minute.
Food, Glorious Food!
Advert 1965 0 mins
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Advert 1964 0 mins
An advertisement for Rank Hovis McDougall’s Nimble bread featuring a female tennis player.
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A world away from zany humour, Richard Lester shows he can also capture the easy opulence of the upper class nibbling After Eight mints.
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The teenager emerges into our culture in all innocence, fruit gums in hand, doing what all teenagers first do; buy a record in a record shop.
Advert 1971 1 mins Location: York
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Advert 1980 1 mins Location: York
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Advert 1958 1 mins Location: York
Out goes the romantic gesture and in comes the hip as Una Stubbs and her fellow cats break open the chocolates in a groovy scene in a groovy club.
Advert 1955 2 mins Location: York
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Comedy 1906 6 mins Silent
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Science Fiction 1906 3 mins Silent
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Edward VII and Queen Alexandra open new buildings at Marischal College, Aberdeen
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1903 1 mins Silent
Four-year-old girl and boy dance a mean cakewalk