This film is part of Free

Shippam's Real Chicken

This short advert tells you that only real chickens can apply to be Shippam's chickens

Advert 1955 Silent

From the collection of:

Logo for Screen Archive South East


This short advert, made using a rostrum camera, consists of two shots starting with a succulent roast chicken on a serving plate. Graphics appear which form the shape of a Shippam's paste pot which quickly becomes the real thing. The camera zooms in to a close-up of the label which also features the company's trademark.

Shippam, one of Chichester's most famous family businesses, began as a grocery store in 1786, evolving into a food manufacturer by 1886. A range of potted meats and fish pastes was introduced in 1894 and Shippam's products gained hugely in popularity. The Chichester premises expanded throughout the 20th century and by 1960 the company entered the ready-meals market with a canned Chicken Supreme. After a number of ownership changes from 1974 onwards, the company became part of Prince's Ltd in 2001, and the Shippam's brand survives to this day. Various advertising agencies produced commercials for Shippam's including the London Press Exchange, later part of Leo Burnett and Foote, Cone and Belding Ltd.