This film is part of Free

Heinz Baked Beans : Common Market

In 1972 Britain entered the European common market full of beans. What could go wrong?

Advert 1972 1 mins


Hopes and fears around Britain entering the European common market in 1972 manifested in many ways – such as this opportunistic TV ad. Were such “British” institutions as Heinz Baked Beans on toast under threat? But before building walls around our national treasures we should perhaps bear in mind that the company flying the Union Jack to flog their canned goods is actually American.