The Yorkshire Film Archive collects, preserves, and shows film made in, or about Yorkshire. Our collections are non-fiction, dating from the 1890s to the present day, and providing a rich and visually compelling record of all aspects of lives, cultures, landscape, industries, major events and everyday activities, many of which are available to watch, free of charge, on our website.
This film is part of Free
Rowntrees Lion Bar: Sunset
The simple power of association. Not a “melt in your mouth”, but a macho “crunch it, chew it”, for “when you feel like a great big bite”.
From the collection of:
Overview
If a lion is the iconic animal that a product’s brand is based upon, then what else is needed than just to show a real life lion? That must have been the thinking behind this uncomplicated advert, where the “magnificence” of the lion is advertisement enough in itself. As the Great British Diet has it: “A true beast of a bar. The Lion Bar is another piece of Rowntree's confectionery genius that boasts textures, calories and manliness.”
This is one of a large collection of films made by Rowntree’s of York (now Nestlé), most of which are adverts for their confectionary products. Apparently the Lion Bar was originally designed by chocolatier Allan Norman who worked at Rowntree’s second largest UK factory in Fawdon, Tyneside, which opened in 1958. After a trial in the Dorset area in 1977 Eric Nicoli of the marketing dept at Rowntree's introduced it, along with Yorkie (he later become head of EMI music). Some have seen it as a rival to Cadbury’s Picnic bar which came out much earlier in 1958. Nestlé claim that they are aimed primarily at young men aged 16-24.
Related
Watch for free
RHM Nimble: Tennis Woman RHM Nimble: Tennis Woman
Advert 1964 0 mins
An advertisement for Rank Hovis McDougall’s Nimble bread featuring a female tennis player.
Watch for free
Branston Pickle: Advertising Agency Branston Pickle: Advertising Agency
Advert 1957 0 mins
15 seconds isn't long, you've got to say Crosse and you've got to say Blackwell, and you've got to say Branston Pickle!
Watch for free
Lyons Maid Lolly Gobble Choc Bomb Lyons Maid Lolly Gobble Choc Bomb
Advert 1974 0 mins
Animated advert for the much loved strawberry ice lolly, with chocolate and sugar balls and a chocolate bar inside!
Watch for free
Heinz Baked Beans : Common Market Heinz Baked Beans : Common Market
Advert 1972 1 mins
In 1972 Britain entered the European common market full of beans. What could go wrong?
Watch for free
Shippam's Real Chicken Shippam's Real Chicken
Advert 1955 0 mins Silent
This short advert tells you that only real chickens can apply to be Shippam's chickens
Watch for free
Cadbury's Chocolate The Factory in a Garden Cadbury's Chocolate The Factory in a Garden
Advert 1931 3 mins Silent
A mouth-watering glimpse of the art and craft that went into making and decorating Cadbury’s chocolates in the 1930s.
Watch for free
This Is York This Is York
Travelogue 1953 21 mins Location: York
The Stationmaster at York guides us through a typical day, from dawn to dusk.
Watch for free
Kit Kat: Meccano Kit Kat: Meccano
1969 0 mins Location: York
Any boy struggling to construct Meccano will deserve a chocolate break, though perhaps this won’t be as satisfying as completing the Meccano.
Watch for free
Alarm Call Alarm Call
Advert 1955 2 mins Location: York
A drink for all occasions, but especially to relieve the stress of those brave souls battling fires, floods and well-behaved children.
Watch for free
Rowntrees Aero: Train Rowntrees Aero: Train
Advert 1980 1 mins Location: York
The bar with unique bubbly texture, using a secret bubbly formula, giving rise to the bubbly banter of bubbly flirting.
Watch for free
Dairy Box: Skiffle Cellar Dairy Box: Skiffle Cellar
Advert 1958 1 mins Location: York
Out goes the romantic gesture and in comes the hip as Una Stubbs and her fellow cats break open the chocolates in a groovy scene in a groovy club.
Watch for free
After Eights: Terrace After Eights: Terrace
1965 1 mins Location: York
A world away from zany humour, Richard Lester shows he can also capture the easy opulence of the upper class nibbling After Eight mints.
Watch for free
Getting it Back: The Story of Cymande - Q&A Getting it Back: The Story of Cymande - Q&A
Inside Film 2024 22 mins
The director of a documentary about British funk pioneers Cymande joins the band at BFI Southbank to talk about the film.
Watch for free
The West Case The West Case
Action and Adventure 1923 28 mins Silent Location: Tilbury
Plotting world domination, Devil Doctor Fu-Manchu steals plans for a new aero-torpedo in this earliest surviving thrill-a-minute serial instalment.
Watch for free
Enter the Scala!!! Enter the Scala!!!
Inside Film 2024 16 mins
Filmmakers Jane Giles and Ali Catterall discuss their documentary Scala!!!, revisiting the legendary and inspirational cinema venue and some of the most notorious films that screened there.
Watch for free
Smith Smith
Charity appeal 1939 10 mins
Long thought lost, this Powell-directed promotional short for a veteran’s charity was only rediscovered in 2003.
Watch for free
An Airman's Letter to His Mother An Airman's Letter to His Mother
Documentary 1941 6 mins
A poignant, stirring letter from a recently deceased pilot to his mother is read by John Gielgud.
Watch for free
The NHS75 Celebration The NHS75 Celebration
Short documentary 2023 3 mins
Former Bristol Poet Laureate, Miles Chambers reads a poem specially commissioned for the 75th anniversary of the NHS.