This film is part of Free
RHM: Nimble: Lunch Date
An advert for the Nimble brand of slimming-friendly bread that reinforces the concept of the word ‘nimble’.
Overview
This short but effective ad consists of a single shot of a woman running down a spiral staircase, her skirt billowing up around her as though to reinforce the impression that she is, if not quite lighter than air, at least doing a fair impression - and when she meets her would-be paramour, the picture itself floats off the screen. All this is to emphasise the desirability of eating Nimble bread, whose slogan “A lighter bread that keeps you fit” neatly encapsulates its intended appeal.
Produced by Rank Hovis McDougall, Nimble was first introduced in 1956 as “the NEW starch-reduced loaf”, offering “30% more protein” and fewer calories per slice - although one reason for the latter achievement was that the slices themselves were smaller than were offered by RHM’s other brands. Its heyday came courtesy of the slimming crazes of the late 1960s and 70s, thanks to a marked increase in its advertising budget. Still manufactured today under the Hovis brand, its current marketing strategy illustrated by the fact that it’s now targeted at vegetarians and vegans.
Related
RHM Nimble: Tennis Woman RHM Nimble: Tennis Woman
Advert 1964 0 mins
An advertisement for Rank Hovis McDougall’s Nimble bread featuring a female tennis player.
Branston Pickle: Advertising Agency Branston Pickle: Advertising Agency
Advert 1957 0 mins
15 seconds isn't long, you've got to say Crosse and you've got to say Blackwell, and you've got to say Branston Pickle!
Lyons Maid Lolly Gobble Choc Bomb Lyons Maid Lolly Gobble Choc Bomb
Advert 1974 0 mins
Animated advert for the much loved strawberry ice lolly, with chocolate and sugar balls and a chocolate bar inside!
Heinz Baked Beans : Common Market Heinz Baked Beans : Common Market
Advert 1972 1 mins
In 1972 Britain entered the European common market full of beans. What could go wrong?
Shippam's Real Chicken Shippam's Real Chicken
Advert 1955 0 mins Silent
This short advert tells you that only real chickens can apply to be Shippam's chickens
Cadbury's Chocolate The Factory in a Garden Cadbury's Chocolate The Factory in a Garden
Advert 1931 3 mins Silent
A mouth-watering glimpse of the art and craft that went into making and decorating Cadbury’s chocolates in the 1930s.
Alexandre Desplat (Masterclass) Alexandre Desplat (Masterclass)
Inside Film 2011 33 mins
Over 30 years and 150 projects, the composer shares, with humour and passion, the intricacies of making film music.
Ian Neil (Masterclass) Ian Neil (Masterclass)
Inside Film 2012 74 mins
Neil selected soundtracks for 127 Hours, Shame, Kick Ass, Control and many more. He discusses the job and its complexities, referencing his own work.
Screenwriters' Lecture: Peter Straughan Screenwriters' Lecture: Peter Straughan
Inside Film 2012 mins
Tinker Tailor Soldier Spy's adapter reveals his quest for "the poem of the book" and the importance of simplicity: 'Drain the pond to find the fish'.
Gabriel Yared on composing for film Gabriel Yared on composing for film
Inside Film 2013 11 mins
Composer of The Lives of Others, The English Patient and Betty Blue on intimacy and experimentation.
Lois Burwell on movie makeup Lois Burwell on movie makeup
Inside Film 2013 17 mins
Lincoln, Braveheart and Magnolia make-up artist Lois Burwell explains how she created some of her most iconic looks, as part of a BAFTA Masterclass.
Barry Ackroyd (Masterclass) Barry Ackroyd (Masterclass)
2013 61 mins
British cinematographer of The Hurt Locker, Captain Phillips, Hillsborough and Riff Raff reviews the art of the moving image.