Heinz - Egg Box

Look out eggs, there’s a new meal in town. Behold the future of cooking - boil-in-the-bag!

When you can boil plastic-encased mush, why would you need anything as primitive as an egg? This advert for the Heinz Take 5 range presents the evolution of cooking 80s-style, when the digital watch was still seen as a pretty nifty development. The intense studio lighting and set-ups are typical of the period, with intense process removing any trace of the organic in both the product and the way it is presented.