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The Open Road
Whether you're going by road, rail, air or sea, this collection of screen ads doesn’t just get you from A to B, it offers a road map to an A-Z of desirable destinations.
Throughout the 20th century, screen advertising helped transform the car from luxury conveyance for the wealthy to essential commodity, 'hand-built by robots'. It saw out the last days of steam, and made 'the age of the train'. And it presented travel - at home or abroad - as a route to a better life.
Trojan Car Advert Trojan Car Advert
Advert 1926 10 mins Silent Location: York
There's no need to renew your socks with the Trojan Utility Car - you simply can't afford not to have one!
British Rail - Introducing Awayday British Rail - Introducing Awayday
Advert 1972 1 mins
Take a trip with off-peak away day travel.
British Rail - Intercity Makes the Going Easy British Rail - Intercity Makes the Going Easy
Advert 1969 1 mins
Travel to the Great Fair of London – with great fares on offer.
Vistafjord Exclusive Cruises Vistafjord Exclusive Cruises
Advert 1975 21 mins Location: Southampton
Enjoy this kaleidoscope of images taken aboard the MS Vistafjord - for an exclusive holiday cruise setting sail from Southampton
Nature's Charms Nature's Charms
Advert 1933 11 mins Silent
Through the medium of poetry and music this 1930s advertising film shows there’s an Austin motor car for every aspect of life.
Pa Puts His Foot Down Pa Puts His Foot Down
Advert 1934 16 mins Location: London
Romance blossoms over a discussion of fluid flywheels in this cinema ad for BSA cars, directed by Zoltan Korda.
Butlin's Has Something for Everyone Butlin's Has Something for Everyone
Advert 1965 1 mins
Family fun at Butlin’s with nothing extra to pay.
Rhythm of the Road Rhythm of the Road
Advert 1936 3 mins
Big engines, big cars and a mini musical that packs a punch.
Fun at Rhyl Fun at Rhyl
Advert 1962 0 mins Location: Rhyl
Cinema advertisement for Marine Lake & Ocean Beach, Rhyl, a popular destination for crowds set on a day's fun on free rides.
Go Gay at Butlin's Go Gay at Butlin's
Advert 1962 2 mins
A quintessentially 1960s advert for the British summer holiday institution.
Butlin's Continental Holidays Butlin's Continental Holidays
Advert 1965 1 mins
This intriguingly basic Butlins ad is all talk.
Bring Baby to Butlin's Bring Baby to Butlin's
Advert 1960 1 mins
Do you have a baby and a holiday problem? Come to Butlin's!
Butlin's Winter Welcome No. 1 Butlin's Winter Welcome No. 1
Advert 1959 2 mins Location: Saltdean
Say Hi-De-Hi to these Ho-De-Hotels in this cinema ad for Butlin’s winter holiday offering.
For Wonderful Winter Weekend Holidays... For Wonderful Winter Weekend Holidays...
Advert 1959 1 mins
Butlins beats those winter blues.
Staff Wanted at Butlin's for Christmas Staff Wanted at Butlin's for Christmas
Advert 1963 0 mins
Free accommodation and festive fun in this period recruitment advert.
Jaguar Telephone Dealer Jaguar Telephone Dealer
Advert 1970 1 mins
Get behind the wheel of the new XJ series 3.
Fiat Strada Figaro Fiat Strada Figaro
Advert 1979 2 mins
Automated visual poetry as sparks fly to the accompaniment of Figaro’s Aria.
As Time Goes By As Time Goes By
Advert 1939 12 mins Silent
Be transported through time with this history of transport itself, ending in a hearty plug for Austin cars.
British Leyland Princess 2 Range (Test Track) British Leyland Princess 2 Range (Test Track)
Advert 1978 1 mins
Stay one step ahead with the Leyland Princess 2.
Shell Commercial Shell Commercial
Advert 1968 1 mins Silent
Stylish petrol advert featuring Graham Hill.
The Gods Look Down The Gods Look Down
Advert 1936 5 mins
Mr Mercury’s statue comes to life to give us a start in this cinema ad for National Benzole Mixture - the nectar of the gods.
Still Going Well Still Going Well
Advert 1975 1 mins
Britain goes well with Shell, says this bright, breezy and patriotic ad.
Arthur's Holiday Camp Arthur's Holiday Camp
Advert 1949 2 mins Silent
‘Big hearted’ Arthur Askey fools around as he tries to get fit at a holiday camp in this sparkling advert for Gibbs SR toothpaste.
Butlin's by-the-sea Campaign: Family 7 Butlin's by-the-sea Campaign: Family 7
1960 1 mins
Butlins – All the fun is free!
Butlin's Holiday Hotels 60 Seconds Butlin's Holiday Hotels 60 Seconds
Advert 1957 1 mins
See life from a different angle with a 1950s Butlin’s seaside holiday: there’s something for the whole family.