This film is part of Free

Vistafjord Exclusive Cruises

Enjoy this kaleidoscope of images taken aboard the MS Vistafjord - for an exclusive holiday cruise setting sail from Southampton

Advert 1975 21 mins

From the collection of:

Logo for Wessex Film and Sound Archive


This promotional film blends live-action with still montages to promote cruises aboard the Norwegian America Line's ship, MS Vistafjord. Every aspect of life onboard is covered as well as stops at various cruise destinations. The commentary is a dialogue between two narrators who together extoll the joys and benefits of an exclusive cruise on the Vistafjord as well as pointing out all the facilities onboard ship.

Launched in 1972 at the Swan Hunter shipyards on Tyneside, the MS Vistafjord was, at the time this promotional film was released, owned by the Norwegian America Line. A combination of cruise ship and ocean liner, her maiden voyage, in 1973, was from Oslo to New York and she was considered to be among the most luxurious cruise ships in the world. After a patchy profit record, Norwegian America Lines sold her to Cunard in 1983, with whom she remained until being sold to Saga Cruises in 2004. Sold again in 2014, her new owners plan to turn her into a floating hotel called Oasia.