This film is part of Free

A Leader Is Born

Glossy promo launching the Leyland Princess.

Advert 1975 9 mins


All hail the Princess! This glossy launch film introduces British Leyland (Austin Morris Division)’s new range of family cars to potential buyers. The film alternates informative sequences in which the narrator, aided by both graphics and live action, details the Princess’ functional features with more purely visual scenes, set to predictably cheesy music and lovingly lingering on her exterior, interior and smooth on-road performance.

British Leyland was nationalised the year this film was made. A final scene plays the patriotic card: supposedly set at a top diplomatic summit, it's replete with caricatured Johnny Foreigners green with envy of the urbane Britisher’s shiny new 1800HL.