The Open Road
Whether you're going by road, rail, air or sea, this collection of screen ads doesn’t just get you from A to B, it offers a road map to an A-Z of desirable destinations.
Throughout the 20th century, screen advertising helped transform the car from luxury conveyance for the wealthy to essential commodity, 'hand-built by robots'. It saw out the last days of steam, and made 'the age of the train'. And it presented travel - at home or abroad - as a route to a better life.
Advert197521 mins Location: Southampton
Enjoy this kaleidoscope of images taken aboard the MS Vistafjord - for an exclusive holiday cruise setting sail from Southampton
Advert193416 mins Location: London
Romance blossoms over a discussion of fluid flywheels in this cinema ad for BSA cars, directed by Zoltan Korda.
‘Big hearted’ Arthur Askey fools around as he tries to get fit at a holiday camp in this sparkling advert for Gibbs SR toothpaste.
See life from a different angle with a 1950s Butlin’s seaside holiday: there’s something for the whole family.