The Box is a major cultural and heritage attraction and archive, which opened in Plymouth’s city centre in September 2020. Its collection, formally the South West Film and Television Archive (SWFTA), is the regional film archive for the South West of England, comprising the combined programme libraries of Westward Television and Television South West (TSW). It also includes a significant number of donated film collections dating back to the early 1890s.
This film is part of Free

Daz with the Blue Whitener
Mrs Cross takes the Daz test but what will the outcome be?
In partnership with:

Overview
This is a Daz commercial from the regions filmed by Television Wales and West (TWW) in a mid Devon town. The television company held the franchise for South Wales and West of England region and broadcast from 1958 to 1968. This was part of half-hour programme of adverts that they broadcast weekly. Brand X or Daz? Mrs Cross of course chooses Daz for producing whiter than white whites and as if to make a point, the church bell chimes in the background!
What you can’t see in black and white is the blue whiteness produced by the leading brand. Daz is a laundry detergent and was introduced in February 1953. It is manufactured by Proctor and Gamble and the advertising campaign featured the whiter than white series of adverts where ordinary householders stated why they would choose Daz. The adverts have helped to place the brand in the top echelons for recognisable household consumables with famous taglines that became catchphrases for the common householder.
Related

Domestic Help Domestic Help
Advert 1952 2 mins
A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.

Crowning Glory Crowning Glory
Advert 1936 14 mins
Limp-haired lover Betty rekindles romance with dashing Dick by swapping to Amami Shampoo and Wave Set in this 1930s advertising film.

Ask My Mum Ask My Mum
Advert 1940 3 mins
Snow White wouldn’t look like Snow White without her special washing powder.

Eldorado Ice Cream Ad; Beautiful Women Eldorado Ice Cream Ad; Beautiful Women
Advert 1937 1 mins Silent
An ice cream a day keeps the wrinkles away…

The Clue of the Gleaming Hair (Eve Shampoo Advert) The Clue of the Gleaming Hair (Eve Shampoo Advert)
Advert 1937 6 mins Silent
Luscious hair solves a mysterious disappearance.

Fairy Liquid - Nanette Newman Fairy Liquid - Nanette Newman
Advert 1980 1 mins
Stepford wife Nanette Newman becomes the face of mild green Fairy Liquid in this iconic advert.

Lady Pilots Lady Pilots
Non-Fiction 1935 3 mins Silent Location: Devon
Talented women become mistresses of the skies.

Jubilee Jubilee
Current affairs 1977 13 mins Location: Bath
A special report looks into the preparations for the Queen’s Silver Jubilee and her subsequent tour of the South West.

One Per Cent of Us - One in a Hundred One Per Cent of Us - One in a Hundred
Current affairs 1986 52 mins Location: Plymouth
This documentary charts the progress and challenges of disabled people living in the community.

One Per Cent of Us - Children No More One Per Cent of Us - Children No More
Current affairs 1976 45 mins Location: Plymouth
The TV cameras return to Downham School to see what has changed for disabled children since 1966.

Clothes to Please Clothes to Please
Current affairs 1963 1 mins Location: Devon
Responses to questions about dressing to please are of their day.

Smoking Ban Smoking Ban
Current affairs 1970 2 mins Location: Devon
School pupils are quizzed about smoking.

Alexandre Desplat (Masterclass) Alexandre Desplat (Masterclass)
Inside Film 2011 33 mins
Over 30 years and 150 projects, the composer shares, with humour and passion, the intricacies of making film music.

Ian Neil (Masterclass) Ian Neil (Masterclass)
Inside Film 2012 74 mins
Neil selected soundtracks for 127 Hours, Shame, Kick Ass, Control and many more. He discusses the job and its complexities, referencing his own work.

Screenwriters' Lecture: Peter Straughan Screenwriters' Lecture: Peter Straughan
Inside Film 2012 mins
Tinker Tailor Soldier Spy's adapter reveals his quest for "the poem of the book" and the importance of simplicity: 'Drain the pond to find the fish'.

Gabriel Yared on composing for film Gabriel Yared on composing for film
Inside Film 2013 11 mins
Composer of The Lives of Others, The English Patient and Betty Blue on intimacy and experimentation.

Lois Burwell on movie makeup Lois Burwell on movie makeup
Inside Film 2013 17 mins
Lincoln, Braveheart and Magnolia make-up artist Lois Burwell explains how she created some of her most iconic looks, as part of a BAFTA Masterclass.

Barry Ackroyd (Masterclass) Barry Ackroyd (Masterclass)
2013 61 mins
British cinematographer of The Hurt Locker, Captain Phillips, Hillsborough and Riff Raff reviews the art of the moving image.