This film is part of Free
Rudge-Whitworth - Britain's Best Bicycle
A gentleman cyclist learns the error of his ways in one of the earliest surviving British film advertisements.
Overview
Motion picture advertising was barely five years old when this Edwardian promo was made. Our gentleman cyclist looks rather worse for wear. If only he had a new Rudge-Whitworth bicycle he'd be a happier man! With its short, 30-second duration and simple, humorous message, this entertaining commercial shows that the wheel of screen advertising has turned full circle.
Rudge-Whitworth, formed in 1894 from the merger of the Rudge Cycle Co. and the Whitworth Cycle Co., was one of Britain's leading manufacturers of bicycles and motorcycles. The company reached its peak in the early 1930s, but suffered in the Depression. The bicycle business was ultimately sold to Raleigh, which kept the name alive for many years.
Related
Mr.........Goes Motoring Mr.........Goes Motoring
Advert 1925 3 mins Silent
Deceptively simple early animated ad for Shell petrol
Trojan Car Advert Trojan Car Advert
Advert 1926 10 mins Silent Location: York
There's no need to renew your socks with the Trojan Utility Car - you simply can't afford not to have one!
Vinolia Soap Vinolia Soap
Advert 1898 1 mins Silent
One of the earliest films showing off a brand: three women pack Vinolia soap into boxes
The Spirit of His Forefathers The Spirit of His Forefathers
Advert 1900 1 mins Silent
One of the earliest surviving British adverts
Changing Hues Changing Hues
Advert 1922 5 mins Silent
Pretty in Pink 1920s style: an innovatively hand-coloured cinema advert for Twink dye.
Cinema Commercial - Candy Cushions Cinema Commercial - Candy Cushions
Advert 1920 2 mins Silent
Cinema snacks that don’t leave you with sweet nothing when the box is empty.
Khichdi Khichdi
Animation & Artists Moving Image 2023 16 mins
The interwoven stories of four best friends who reunite in the UK, thirty-five years after training together as nurses during their teens in Ferozepur, Punjab.
Dr XYZ: A Medical Drag Transthology Dr XYZ: A Medical Drag Transthology
2023 15 mins
A satirical take on the healthcare service announcements of the 1960s and 70s.
Every Moment Counts Every Moment Counts
Animation & Artists Moving Image 2023 9 mins
A short animation that offers a window into the world of children’s palliative care.
Police Story: Panel Discussion Police Story: Panel Discussion
Inside Film 2024 24 mins
Panel discussion on Jackie Chan's 1985 action classic Police Story, with Chase Armitage, Sam Mak and Jadey Duffield.
China O'Brien: The Reunion China O'Brien: The Reunion
Documentary 2024 60 mins
Cynthia Rothrock, Richard Norton and Keith Cooke reunite three decades on from the groundbreaking martial arts classic.
Women in Action Panel Discussion Women in Action Panel Discussion
Inside Film 2024 28 mins
Action Xtreme - the UK's leading action film studio - hosts this panel discussion with four leading women in action cinema - Soo Cole, Jo Rolison, Jadey Duffield and Ioanna Karavela.