This film is part of Free

Shippam's Chicken Supreme

Pre-decimalisation nostalgia abounds in this advert for Shippam's New Chicken Supreme - and it's delicious on toast too!

Advert 1960 1 mins

From the collection of:

Logo for Screen Archive South East


This advert combines live-action with stop-frame animation to extoll the pleasures of Shippam's Chicken Supreme - in a can. We start with a can wobbling to camera followed by various shots of the product being served on a plate for dinner or on toast along with cups of tea on a tray. The packshot shows a can of Chicken Supreme with a price tag of 2/9 - equivalent to about 14 pence in decimal currency.

Shippam, one of Chichester's most famous family businesses, began as a grocery store in 1786, evolving into a food manufacturer by 1886. A range of potted meats and fish pastes was introduced in 1894 and Shippam's products gained hugely in popularity. The Chichester premises expanded throughout the 20th century and by 1960 the company entered the ready-meals market with a canned Chicken Supreme. After a number of ownership changes from 1974 onwards, the company became part of Prince's Ltd in 2001, and the Shippam's brand survives to this day. Various advertising agencies produced commercials for Shippam's including the London Press Exchange, later part of Leo Burnett and Foote, Cone and Belding Ltd.