Slicing ham by day, gliding across a dance floor by night, Mr J.W Rainbird and his wife have found happiness and fulfilment in both their marriage and jointly-run business - a grocery shop on Romford Road, Newham. Long days spent serving locals and stocktaking are rewarded with a glass of beer and a skirt around the ballroom dance-floor in the evening.
This was one of a pair of documentaries shown in the ATV slot 'Options'. Alongside The Life and Times of J.W. Rainbird, was Neighbours - a profile of two men who decide to make their permanent home in a wood in Surrey. The idea was to contrast two approaches to life: conventional and unconventional. No prizes for guessing which attitude the Rainbirds were chosen to exemplify.